Manager, Integrated Marketing, ANZ

ABOUT AIRWALLEX Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 200,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 2,200 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us. ATTRIBUTES WE VALUE We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles https://www.airwallex.com/us/operating-principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next. ABOUT THE TEAM The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success. WHAT YOU’LL DO The Integrated Marketing Manager, ANZ will lead end-to-end development, execution, and performance analysis of strategic marketing campaigns and business initiatives across the region. You’ll own the connection between commercial priorities and brand, product, and customer acquisition, with a strong emphasis on collaborating with growth marketing and data-driven decision making. As a strategic and data-driven marketer, you will orchestrate impactful integrated marketing strategies across paid, owned, and earned channels to bring Airwallex’s vision to life and deliver measurable new customer and revenue outcomes. The role is based in Sydney. RESPONSIBILITIES: - Lead the end-to-end planning, development, and execution of strategic, commercial marketing campaigns in ANZ, across paid, owned, and earned media channels - Collaborate with the global growth marketing team to ensure the growth marketing roadmap reflects strategic projects and priorities - Support annual and quarterly planning, OKRs, and representing Marketing in key cross-functional forums when required. - Define campaign objectives, set KPIs, forecast results and implement measurement frameworks to analyse performance, extracting actionable insights to continually optimise and improve future campaigns - Collaborate with the wider Commercial team on understanding current performance and opportunities to adjust strategy to improve outcomes - Collaborate closely with Growth, Product Marketing, Brand and PR to ensure campaign integration and alignment with business priorities and brand guidelines - Prepare and present clear post-campaign analysis and reporting, including actionable recommendations for continuous improvement - Oversee campaign budgets, ens