Senior Manager, Marketing Portfolio and Analysis

ABOUT AIRWALLEX Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 200,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 2,200 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us. ATTRIBUTES WE VALUE We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles https://www.airwallex.com/us/operating-principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next. ABOUT THE TEAM The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success. WHAT YOU’LL DO We are looking for a strategic, data-driven marketing leader to oversee portfolio management, performance insights, and investment optimization across our U.S. performance marketing programs. As the Senior Manager, Portfolio & Analysis, you’ll be responsible for unifying the view of marketing efficiency — connecting spend, pipeline, and ROI across channels (paid search, paid social, programmatic, display, and emerging digital). You’ll act as the key business partner to regional marketing, finance, and analytics teams to optimize budgets, inform investment decisions, and ensure marketing performance aligns with company growth objectives. This role sits at the intersection of strategy, analytics, and operations — ideal for someone who enjoys turning data into direction, building systems of insight, and driving cross-functional accountability for performance. This role is based in San Francisco. RESPONSIBILITIES: - Own the U.S. paid media reporting, trade-off, investment portfolios insights and framework — guiding where and how budgets are deployed across channels, funnels, and audiences. - Build scalable reporting and synthesized global analysis to help support management of budget pacing, forecasting, and scenario models that align spend to pipeline, CAC, and ROI goals. - Partner with Finance, Marketing Strategy, and Regional Leads to determine quarterly allocation strategies and ROI scenarios. - Identify portfolio-level opportunities and trade-offs — shifting investment based on marginal efficiency and saturation signals. - Lead ongoing spend optimization check-ins (weekly and monthly) to ensure dollars are driving measurable business outcomes across stages of the funnel. - Anchor on North Star metrics and rep