Manager, Landing Page Optimization

ABOUT AIRWALLEX Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 200,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 2,200 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us. ATTRIBUTES WE VALUE We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles https://www.airwallex.com/us/operating-principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next. ABOUT THE TEAM The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success. WHAT YOU’LL DO We’re looking for a data-driven, analytical, and user-obsessed marketer to lead Landing Page Optimisation (LPO) and conversion rate improvement across our U.S. and EMEA acquisition funnels. This is a hands-on building role, focused on designing and executing experiments that drive measurable improvements in sign-ups, free trials, and qualified pipeline across high-impact, competitive regions. As the Manager, Landing Page Optimisation (USA & EMEA), you’ll own the strategy, testing, and iteration of landing experiences that improve conversion efficiency, user experience, and CAC performance. You’ll work on the Global Performance Marketing team and partner closely with, Product Marketing, Web Engineering, Design, and Regional Marketing teams to ensure every visitor lands on a high-performing, locally relevant experience. This is a high-visibility, high-impact role for someone passionate about experimentation, data-driven storytelling, and user psychology — translating behavioral insights into scalable UX improvements that deliver tangible business outcomes. This role is based in San Francisco. RESPONSIBILITIES: - Own the LPO personalization flow for performance marketing and growth marketing for USA and EMEA markets — aligning with acquisition, CAC, and ROI targets. - Scale high-velocity, hands-on landing page development in Contentful for growth marketing —creating tailored experiences by region, channel, and audience segment to maximize conversion rates and win more auctions. This would also include experiments to arrive at best practices for per (A/B, multivariate, personalization, and geo experiments) across paid channels, organic, and full-funnel journeys. - Partner with performance marketing and regional ma