Website & Organic Search Lead

TL;DR Lovable is hiring a Website & Organic Search Lead — an IC role owning their public-facing website end-to-end: SEO/AEO strategy, conversion optimization, and experimentation. You'll treat the site like a product, collaborate with design/engineering/marketing, and build tooling to scale it. They want someone with deep organic search expertise, CRO experience, technical fluency (coding/AI tools), and a product mindset. WHY LOVABLE? Lovable lets anyone and everyone build software with any language. From solopreneurs to Fortune 100 teams, millions of people use Lovable to transform raw ideas into real products - fast. We are at the forefront of a foundational shift in software creation, which means you have an unprecedented opportunity to change the way the digital world works. Lovable-built applications and websites are visited hundreds of millions of times a month, and our enterprise footprint is compounding fast. And we’re just getting started. We’re a small, talent-dense team building a generation-defining company from Stockholm. We value extreme ownership, high velocity, and low-ego collaboration. We seek out people who care deeply, ship fast, and are eager to make a dent in the world. WEBSITE & ORGANIC SEARCH LEAD THE ROLE We’re hiring a Website & Organic Search Lead to own our logged out website as a product – driving organic acquisition through SEO and AEO while also owning signup conversion optimisation, experimentation, and the cross-functional website roadmap. SEO and AEO are growing fast and are critical channels to capture rising demand for AI app builders. But the website is more than a content destination – it’s a core growth surface that needs to be treated like a product: tested, optimised, and continuously improved. This is an IC role that sits at the intersection of organic search, Conversion Rate optimisation and product marketing. You’ll own the strategy and execution for how lovable.dev http://lovable.dev acquires, engages and converts visitors – working alongside Product Marketing, Design and Engineering to ship improvements at pace. We expect you to spike in SEO and AEO, while also bringing strong user oriented instincts for product, experimentation, messaging and website optimisation. WHAT YOU’LL DO - Treat Lovable’s logged out website experience as a product you own. Define and prioritise the site roadmap in collaboration with design, engineering and product marketing - Own the organic search strategy: technical improvements, content-led acquisition alongside product marketing and site architecture - Monitor, analyse and report on organic performance using our internal measurement tools. Translate data into clear priorities - Own conversion optimisation across the site — from landing pages to pricing to sign-up flows. Build and run a structured experimentation programme - Create tooling and automation that scales the team’s ability to test, publish and optimise website content - Own and operationalize our website roadmap by partnering closely with business stakeholders, design and dev teams - Partner closely with product marketing on key initiatives like message testing, homepage revamps and launching new solutions and product pages WHAT WE’RE LOOKING FOR - Experience product managing or owning a website - Deep expertise in organic search - Strong experimentation - Technical fluency – you write code, build tools, or ship with AI agents - Good design and content taste - Ability to make well-reasoned problem solving decisions About your application Please submit your application in English. It’s our company language, so you’ll be speaking lots of it if you join. We treat all candidates equally - if you’re interested, please apply through our careers portal PLEASE NOTE: this role will be based in London. It is not eligible for remote work. We are not able to sponsor work visas in the UK at this time.