Senior Data Analyst, Affiliate Marketing

Company Introduction Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door. Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Overseas” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond. We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?” Role Overview Coupang Taiwan is looking for a Senior Analyst to join our Affiliate Marketing Operations. In this role, you will work within the Growth Analytics team to enable marketing campaigns across various affiliate channels. You will partner closely with marketing stakeholders to build performance reporting and data feeds, while analyzing user behavior to support campaign operations and "wow" our customers! Additionally, you will collaborate with engineers to develop marketing products and tracking features, with the opportunity to contribute to building data models and improving our data pipelines. What You Will Do Process audience-building requests by leveraging working knowledge of SQL and Python. Write SQL queries to segment customers for campaigns and marketing data feeds. Work closely with stakeholders to deep-dive into data issues and provide clear and actionable plans by analyzing data and insights. Maintain a high bar for quality and accuracy. Provide clear documentation of work and code. Work on defining the Marketing Metric, building and maintaining Marketing dashboards. Continuously track marketing campaign results. Communicate effectively and proactively with internal stakeholders. Collaborate with the Marketing Tech team to guide product development by sharing actionable insights from our existing reports. Basic Qualifications Bachelor’s degree or equivalent experience 5+ years of experience in data analytics with proficiency in SQL and data visualization tools (e.g., Tableau) Foundational knowledge of statistical concepts and testing methodologies Exceptional critical thinking and problem-solving skills with a strong attention to detail and ability to validate data Strong verbal and written communication skills in both Mandarin and English to share analysis results clearly and concisely Identify key drivers of performance and provide actionable insights to stakeholders through the application of data analytics, scripting and programming skills (Python, SQL) as well as any relevant tools. Preferred Qualifications Master’s degree in Business Analytics, Data Science, or a related field Experience in Retail/E-commerce industries, Affiliate Marketing, Performance Marketing, or CRM functions Experience in data ETL (Extract, Transform, Load) and data engineering principles Proficiency with Python or other scripting languages for advanced data manipulation Experience working in a global or multinational team environment Experience collaborating with the engineering team to develop products. Experienced in building machine learning models to enable precision marketing and improve audience targeting accuracy. Recruitment Process and Others Recruitment Process Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances. Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage. Details to Consider This job posting may be closed prior to the stated end date for application if all openings are filled. Coupang has the right to rescind an offer of employment if a candidate is found to have submitte