Senior PR Manager

About Rocket Now Now Rocket Now is a food delivery service with no delivery or service fees. Consumers can enjoy a wide variety of cuisines, from Japanese and Western food to healthy options, as well as desserts and drinks, quickly and affordably. The service is currently available mainly in Hokkaido, Tohoku (Sendai), Kanto (Tokyo, Kanagawa, Saitama, Chiba), Chubu (Aichi, Shizuoka), Kansai (Osaka, Kyoto, Hyogo), Hiroshima, and Kyushu (Fukuoka). Rocket Now won the Excellence Award in the Shopping Category at the Best App Awards 2025. Furthermore, it has achieved the No. 1 ranking in the Food Delivery App category for nine consecutive months on both the iOS and Android app stores (*1), and the app continues to grow, surpassing 5 million downloads in just 15 months since its launch (*2). *1 Based on integrated iOS and Android data from July 2025 to March 2026. *2 As of January 14, 2025, service release date (Source: Global Market Intelligence: Sensor Tower) About CP One Japan CP One Japan LLC is the Japanese subsidiary of Coupang, Inc. (NYSE: CPNG), a US-based company listed on the NYSE (New York Stock Exchange) and one of the Fortune 150 companies, known as a technology company. CP One Japan operates the "Rocket Now" brand food delivery service in Japan, leveraging Coupang's technological capabilities and innovative logistics solutions to provide fast, reliable, and customer-oriented food delivery services to Japanese consumers. Role Purpose The Senior PR Manager is a high-energy, execution-focused role responsible for driving Rocket Now’s brand visibility across Japan’s complex media ecosystem. You will be the "primary engine" for all earned media, moving beyond high-level theory to deliver tangible results in Tier-1 business press, tech journals, and regional news. This role requires a professional who is comfortable navigating the traditional media while simultaneously executing modern, agile digital PR tactics. You will ensure that Rocket Now is recognized not just as a global entity, but as a vital, reliable part of Japan's local infrastructure. What You Will Do Media Relations Active Media Pitching: Lead proactive media engagement including visits to editorial departments at major dailies and specialized consumer/tech trade press. Relationship Maintenance: Build and sustain relationships with influential reporters, editors, and freelance writers. Tactical PR Operations Localization: Don’t just translate; customize global messaging into culturally resonant Japanese narratives that appeals to local consumer sensibilities. Press Kit Mastery: Develop high-quality Japanese press kits, including "Fact Sheets," "Backgrounders," and localized high-res visual assets for broadcast media. Event Logistics: Manage the end-to-end execution of press conferences and on-site meetings with media and stakeholders. Crisis Control & Media Monitoring Morning Report Execution: Oversee daily media clipping and sentiment analysis Rapid Response: Draft immediate "Official Statements" and "Q&A" documents for delivery to media when needed. Cross-Functional Output Storytelling: Work cross functionally to find and develop stories around the Rocket Now ecosystem. Agency Direction: Provide daily, granular direction to PR agencies to ensure they are meeting KPIs for media coverage and key message penetration. Basic Qualifications 10+ years of hands-on PR experience in the Japanese market, specifically within online food delivery, last-mile logistics, or general e-commerce. Proven Media Experience : Demonstrated success in organizing and executing large-scale press conferences in Japan. English Proficiency : Strong business English for reporting to global headquarters and interpreting global brand guidelines. Writing Precision : Ability to write a variety of communications assets including press releases and company overviews Recruitment Process Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer The exact nature of the recr