Director of Product Management (Onsite Growth)

About Coupang We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce. We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurial surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day. Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world. About the Team The Growth Marketing (GM) organization drives sustainable and efficient customer acquisition, conversion, retention, and growth across Coupang. Within GM, the Growth Product & Machine Intelligence team leads product strategy and execution, supported by dedicated AI/ML/Core Engineering, Data Science, and Analytics teams. Role Overview We are seeking a strategic and execution-focused product leader to join our Onsite Growth Product team. In this role, you will be a key pillar of the team, owning critical initiatives across landing experiences, campaign management, and personalization. You will partner with AI/ML engineering, UX design, and marketing leaders to deliver a best-in-class onsite experience, leveraging AI-driven innovation to optimize conversion for all incoming traffic through a horizontal platform that powers high-performing, personalized customer journeys. Key Responsibilities Define and execute the product vision for ML-powered landing page experiences, including personalized recommendations and contextual UX. Lead end-to-end product development, from ideation through launch and iteration. Drive conversion uplift through experimentation, reinforcement learning, and rapid feedback loops. Collaborate with marketing and design teams to ensure generated content aligns with brand guidelines and performance goals. Monitor industry trends and emerging technologies to inform product strategy. Own metrics such as GMV uplift, buyer conversion, and engagement, ensuring measurable impact at scale. What We’re Looking For Bachelor’s or Master’s degree in Computer Science, Engineering, AI/ML, or a related field. 7+ years of product management experience, including 3+ years in AI/ML, AdTech or Onsite Growth domains. Proven track record of driving measurable business impact (conversion, GMV) through product innovation. Strong analytical skills with expertise in experimentation frameworks and causal inference. Exceptional communication and leadership skills, with the ability to influence across functions and levels. Entrepreneurial mindset with a bias for action and passion for innovation. Recruitment Process and Others Recruitment Process Application Review - 1st Virtual Interview - 2nd Virtual Interview - Offer The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances. Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage. Details to Consider This job posting may be closed prior to the stated end date for application if all openings are filled. Coupang has the right to rescind an offer of employment if a candidate is