Paid Media Specialist - São Paulo (Hybrid)

Ready to accelerate your career? Clara is the fastest-growing company in Latin America. We've built the leading solution for companies to make and manage all their payments. We already help over 20,000 large and growing businesses operate with agility and financial clarity through locally issued corporate cards, bill pay, financing, and a powerful B2B platform built for scale. Clara is backed by some of the most successful investors in the world, including top regional VCs like monashees, Kaszek, and Canary, and leading global funds like Notable Capital, Coatue, DST Global Partners, ICONIQ Growth, General Catalyst, Citi Ventures, SV Angel, Citius, Endeavor Catalyst, and Goldman Sachs - in addition to dozens of angel investors and local family offices. We’re building the financial infrastructure that powers high-performing organizations across the region. We invite you to join us if you want to be part of a fast-paced environment that will accelerate your career and support you to do some of the best work of your life alongside a passionate and committed team distributed across the Americas. What you'll do This role is for someone with hands-on experience managing Paid Media campaigns who wants to grow by working across multiple platforms and markets — and who uses AI as a core part of how they work. You'll be operating inside Latin America's fastest-growing company (ranked by Financial Times), in a team that's actively building AI-native workflows into everything we do. You'll be focused on launching, monitoring and optimizing Paid Media campaigns. It's a hands-on, detail-driven role with direct impact on how we grow in Mexico, Brasil and Colombia — and a chance to help define what AI-augmented paid media looks like at scale. Your responsibilities will include: Launch, monitor and quality assurance of campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms. Set up tracking and attribution according to internal guidelines — including AI-assisted tagging validation and anomaly detection. Use AI tools daily to accelerate campaign work: generating ad copy variants, summarizing performance data, building audience hypotheses, and drafting creative briefs. Conduct keyword and audience research using both native platform tools and AI-powered research assistants (e.g. Claude, Perplexity, ChatGPT, custom GPTs). Support in A/B tests and make regular optimizations — using AI to generate hypotheses, interpret results, and suggest next steps. Build and maintain recurring performance reports, leveraging AI to surface insights and write narrative summaries. Use automation tools (e.g. n8n, Make, Zapier) to reduce repetitive manual work and create scalable workflows around campaign management. Work closely with the Growth Team and support teams — using AI to speed up collaboration, from briefing creative to aligning on copy. Who you are: We’re looking for someone who meets the minimum requirements to be considered for the role. The preferred qualifications are a bonus, not a requirement. Must haves: 2+ year of experience managing campaigns on Google Ads, Meta Ads and/or LinkedIn Ads (other platforms are a plus, but not required). Knows how to navigate ad platforms, create audiences, choose formats, and optimize campaigns. Confident working with data and tracking the main Paid Media KPIs (spreadsheets, Looker Studio, Power BI, platform native reporting tools or similar). Active, daily user of AI tools — you use ChatGPT, Claude, Gemini, Perplexity or similar tools as part of your real workflow, not just occasionally. Can write effective prompts: you know how to give AI models context, constraints and examples to get useful outputs on the first or second try. Has experience using AI to produce or improve ad copy, creative briefs, keyword lists, or performance summaries. Organized, precise and able to handle multiple campaigns in parallel. Comfortable communicating with both technical and non-technical teams. Genuinely interested i