SEO & AEO Strategist

We believe conversations will become the #1 way to shop. At Gorgias, we’re building the platform that makes this real: a unified AI agent that sells, supports, and re-engages customers across the entire journey. Conversational Commerce is the future of ecommerce, and we’re leading that shift. Our mission is to turn every interaction between a brand and its customers into a relationship: personal, seamless, and intelligent. By combining deep product expertise with the latest in AI, we’re making shopping feel more natural, human, and connected than ever before. To win, we focus relentlessly on: - Quality: conversations that feel authentic and on-brand. - Experience: effortless shopping from chat to checkout. - Re-engagement: personal, 1-1 dialogue instead of noisy marketing. The opportunity is massive. As AI reshapes how people buy, Gorgias is building the foundation for the next decade of ecommerce, where every brand has its own intelligent agent and every customer feels understood. Join us to make Conversational Commerce real. OVERVIEW We're hiring an SEO & AEO Strategist who thinks beyond editorial output and treats content as a system. In the age of AI, this role is about how content is structured, discovered, and surfaced — across both traditional search and AI-driven answer engines. You'll design and scale machine-readable, high-performing content optimized for Google as well as AI platforms like ChatGPT and Perplexity. You should have a strong point of view on SEO, AEO, and emerging AI workflows, with hands-on experience in tools like AirOps and Profound. WHAT YOU'LL OWN - Turning content into a scalable, structured system instead of one-off assets - Ensuring content is indexable, retrievable, and quotable by AI systems - Full ownership of our AirOps + Profound stack (AEO measurement, prompt sets, page-AEO scoring) - Bridging collaboration between Demand Gen and GTM RESPONSIBILITIES (1) Answer Engine Optimization (AEO) - Track and optimize against our 500-prompt AEO measurement set (Profound + AirOps) - Drive primary KPIs: mention rate, Share of Voice, citation rate, first-mention rate, prompt sentiment - Maintain Gorgias's ecommerce moat vs. Zendesk; close gaps on generic support topics - Structure content for featured snippets, knowledge panels, and AI summaries - Optimize for AI-powered search experiences across ChatGPT, Claude, Google SGE, and Perplexity - Develop entity-based SEO and semantic search strategies - Implement and refine structured data (FAQ, HowTo, Product, etc.) (2) Search Engine Optimization (SEO) - Own and execute on-page, off-page, and technical SEO strategies - Implement LLM-ready schema markup beyond FAQ/HowTo (Article, Speakable, Dataset, ClaimReview, etc.) - Operate programmatic SEO at scale across comparison and integration pages - Build internal linking automation and optimize site architecture - Partner with engineering on Core Web Vitals, indexing, and technical improvements - Monitor rankings, traffic, and conversions using GSC, GA4, Ahrefs, or SEMrush (3) Content Strategy - Partner with content and product marketing to build high-performing, intent-driven content - Build topic clusters and authority around key themes - Optimize existing content for both ranking and AI answer inclusion - Define guidelines for AI-friendly, citation-worthy content (4) Analytics & Experimentation - Run experiments on content formats, schema, and AI visibility tactics - Report on the full KPI framework and surface actionable insights - Operate against existing metrics: AEO pipeline, mention rate, Share of Voice, prompt sentiment, citation rate, page-AEO score, and $ pipeline REQUIREMENTS - 3–6+ years in SEO, organic growth, or search marketing - Hands-on AirOps/Profound (or equivalent) experience - Able to walk through an SEO/AEO project end-to-end and its revenue impact - Strong technical SEO fundamentals: crawlability, indexing, schema, site performance - Experience optimizing for AI assistants and LLM-driven