Sr. Growth Marketing Manager, Website & Conversion Optimization

About RentSpree Renting should be faster, fairer, and less stressful than it is. We're the infrastructure that makes that happen. Four million users. 300+ real estate company and MLS partnerships. Ten years of consistent growth. From applications and screening to payments and lease management, the full rental journey runs on RentSpree. Recognized by Forbes as a Best Startup Employer and by BuiltIn Seattle as a Best Place to Work. Sr. Growth Marketing Manager, Website & Conversion Optimization - hybrid in Seattle, WA - paid relocation available The Growth and Marketing team is building the growth engine across the RentSpree experience, fueling our next stage of scale. We're data-driven, insight-obsessed, and committed to exceeding acquisition, adoption, and revenue goals while strengthening trust with agents and landlords. Our work blends experimentation, speed, and adaptability to accelerate RentSpree's mission of building trust in every rental. As our Sr. Growth Marketing Manager, Website & Conversion Optimization , you own RentSpree.com: strategy, structure, UI/UX, copy that converts, and - most importantly - the conversion paths that turn visitors into revenue-generating customers. RentSpree.com is the top of our flywheel. You own how visitors move from first visit to signup to active customer. You'll build and run our website experimentation program from hypothesis to shipped result, manage our web design and development, and be the person in the room who knows exactly why traffic and conversion moved last month. You'll also own the website's next chapter. RentSpree is evolving from a focused set of products into an AI-driven, multi-product platform serving multiple user types, and the site has to evolve with it. You'll partner with product marketing to make sure RentSpree.com always tells the story of where the product is, and where it's going. You self-serve with data, craft sharp hypotheses, and ship improvements that measurably move signups and revenue. And you bring a modern growth toolkit: AI-powered experimentation, personalization, and agentic workflows that help you iterate faster and scale impact. You'll partner closely with our SVP of Growth & Marketing and work cross-functionally with design, engineering, data, product, and sales. Hybrid in Seattle, WA. Three in-office collaboration days weekly plus occasional travel for offsites and events. What You'll Do Own RentSpree.com end to end. Site strategy, information architecture, page experience, and the roadmap across homepage, product pages, pricing, signup flows and more. Build and run the CRO program. Own the full web experimentation backlog: A/B and multivariate tests, landing page optimization, and signup flow improvements, from hypothesis through rollout and analysis. Own the visit-to-signup funnel. Define the metrics, find the drop-offs, and ship the fixes. You're accountable for website conversion as a number. Partner with Growth Marketing so the site reinforces paid acquisition, SEO, and lifecycle strategies, and landing pages convert the traffic those channels earn. Manage our web design and development team. Own the vendor or in-house relationship, set priorities, and run the website roadmap and backlog. Connect your work to business outcomes , driving measurable improvements in not just conversion, but overall revenue. Our job descriptions evolve with our business needs and priorities. Your role may include other tasks, projects, and team support. Skills You Bring 5+ years in web strategy, CRO, or digital marketing, including clear ownership of a high-traffic marketing website. Strong grasp of conversion fundamentals : funnel design, landing page strategy, form optimization, page speed, and SEO/AEO basics. Strong website UI/UX instincts and copywriting that converts : you can spot why a page underperforms and write the fix. Ability to self-serve analytics (GA4, Amplitude/Mixpanel, Looker/Tableau, heatmap and session replay tools) and turn data into act