Director of Performance Marketing

Hiring Manager: Victoria Tokarz https://www.linkedin.com/in/victoriatphd/, Director, Acquisition About us Scribe https://scribehow.com/ is where exceptional people come to do the best work of their careers. More than 94% of the Fortune 500 use Scribe to document and scale how work gets done. Our Workflow AI platform automatically captures and optimizes workflows so teams work smarter, faster, and more consistently. We’re growing fast — since our founding in 2019, we’ve grown to over 5 million users across 600,000 businesses. Based in San Francisco, we've been named a LinkedIn Top Startup, are valued at over $1 billion, and are backed by leading investors. Join us in our mission to uplevel how people do work. How we work We are builders aspiring to master our crafts. We care deeply about our teammates and want to win, together. We embrace the following values: - Accelerate impact - Raise the bar - Make our users heroes - Clear is kind - Rapid learning machine - One team one dream About the Role Performance marketing is the engine that powers Scribe’s growth. It’s the force behind how we reach, inspire, and convert thousands of customers every month. In the past year, we’ve 3X’d our scale, transforming a strong foundation into one of the most powerful growth engines in SaaS. Now we’re looking for a Director of Performance Marketing to lead the next chapter. In this role, you’ll own and operate Scribe’s entire performance marketing program across all channels — including Meta, Google, YouTube, TikTok, Reddit, and emerging platforms — driving measurable, scalable growth across our global footprint. This is a high-impact leadership role for an exceptional operator who has built and scaled world-class performance marketing programs before. You’ll architect and execute our cross-channel strategy, combining operational excellence, strategic vision and fluency in modern measurement frameworks. Working with our analytics and data science teams, you’ll apply MMM, geo testing, and incrementality studies to guide smart, data-driven decisions. You’ll have the freedom and responsibility to run bold experiments, challenge conventional thinking, and shape the systems that power our growth. We take a scientific, data-driven approach to everything we do, and we’re looking for someone who thrives at the intersection of strategy, experimentation, and innovation. You’ll collaborate closely with best-in-class creative, analytics, growth, and other partners to maximize performance on every channel across every stage of the funnel. You’ll lead a team of high-performing channel experts and report directly to the Director of User Acquisition. This role can be based remotely anywhere in the U.S. If you’ve built and led multi-channel performance marketing programs at scale — and you’re looking for your next big challenge at a company with strong product-market fit and exponential growth — we’d love to meet you. What you’ll do - Own and operate Scribe’s global performance marketing program across all performance channels, including Meta, Google, YouTube, TikTok, Reddit, and others, driving measurable, efficient customer growth. - Develop and execute the holistic performance marketing strategy, setting vision, testing priorities, and investment frameworks that align to company-level growth goals. - Define and drive the tactics that brings your strategy to life, using deep expertise and first-principles thinking to identify, prioritize, and scale the channels, approaches, and tactics that will get us to our growth goals. - Own and oversee channel performance and budget pacing, continuously optimizing toward efficiency and return on investment while unlocking new opportunities for growth. - Partner cross-functionally on measurement, forecasting, and modeling, working closely with the marketing analytics, finance, and growth teams to translate company objectives into clear media plans, spend allocations, and growth scenarios that guide decision-making and ensu