Senior Creative Strategist, Performance Marketing

About us Scribe https://scribehow.com/ is where exceptional people come to do the best work of their careers. More than 94% of the Fortune 500 use Scribe to document and scale how work gets done. Our Workflow AI platform automatically captures and optimizes workflows so teams work smarter, faster, and more consistently. We’re growing fast — since our founding in 2019, we’ve grown to over 5 million users across 600,000 businesses. Based in San Francisco, we've been named a LinkedIn Top Startup, are valued at over $1 billion, and are backed by leading investors. Join us in our mission to uplevel how people do work. How we work We are builders aspiring to master our crafts. We care deeply about our teammates and want to win, together. We embrace the following values: - Accelerate impact - Raise the bar - Make our users heroes - Clear is kind - Rapid learning machine - One team one dream About the Role Creative is the single biggest lever driving Scribe’s paid growth. Every month, our short-form Meta ads reach tens of millions of people, stopping the scroll and introducing new audiences to a better, faster way to work. We’re looking for the seasoned strategist who can take that creative advantage and push it even further. If you’ve ever found yourself studying ads the way some people study films… if your camera roll is full of saved inspiration… if you read consumer psychology and marketing books for fun — you might be exactly who we’re looking for. This role sits at the center of our paid social program. You will own the creative lifecycle on Meta from research and insight development to concepting, scripting, storyboarding, production, testing, and iteration. You know how to take a complex workflow or pain point and turn it into an idea that is simple, entertaining, and impossible to scroll past. You understand performance data, consumer psychology, and the cultural signals that separate a good ad from a breakout one. This is not an execution-only role. It requires someone who can switch seamlessly between strategy, storytelling, and hands-on creative execution. You love digging into performance results just as much as you love crafting a narrative arc, and you know how to translate that narrative into briefs that creators and editors can execute at scale. You think in systems, variations, and testing frameworks — the kind that support producing and testing 100+ creatives each month — not one-off ideas. You will partner closely with our Creative Marketing Lead and a high-caliber team of creators and growth marketers. Together you will shape the testing roadmap, uncover new angles, build repeatable winners, and run bold experiments that move acquisition forward. Speed matters here. You should thrive in an environment where ideas quickly become briefs, briefs quickly become assets, and assets quickly go into the market. You are energized by fast learning cycles and you know how to maintain both volume and quality without ever losing the thread of strategy. If you’re that rare left-brain and right-brain thinker who loves the velocity of performance creative, knows how to tell a great story, and wants to shape the next generation of Scribe’s creative strategy, we would love to meet you. What you’ll do - Own the end-to-end creative process for Meta, turning research and insights into high-converting concepts, scripts, briefs, and storyboards that consistently capture attention and drive new Scribe users. - Create, produce, and test 100+ ad creatives a month, moving quickly from idea to execution while maintaining a relentless focus on clarity, storytelling, and measurable impact. - Translate performance signals into creative strategy, using metrics like Hook Rate, Hold Rate, CTR, CPE, and CPA to understand what’s working, why it’s working, and what to produce next. - Push the boundaries of paid social creative, experimenting with new formats, visual styles, and production approaches that break through the feed and differentiate Scrib