Senior Product Designer, Growth (Upper Funnel)

ABOUT THE TEAM At Mural, we’re reimagining how teams think and create together. The Design and Research team brings clarity to complexity, shaping experiences that help people collaborate, ideate, and solve problems visually. We partner deeply with engineering, product, and research to invent the next generation of collaborative work combining craft, systems thinking, and bold exploration. YOUR MISSION As a Senior Product Designer focused on product-led growth and discovery, you’ll design the entry points and journeys that help users understand Mural’s value from their first interaction inside the application. You’ll work on discovery surfaces, sign-up and single-click identity flows, onboarding experiences, and goal-oriented paths that connect intent to outcomes. This role is deeply application-focused. You will not design marketing pages. Instead, you’ll shape how users arrive in the product, connect to a value proposition, choose how to sign up, and move through onboarding with clarity and momentum. You’ll carry the original discovery message through identity, setup, and first success, ensuring continuity and reducing friction at every step. You’ll be successful if you enjoy designing systems that learn, adapt, and improve through experimentation, and if you think in terms of journeys rather than screens. WHAT YOU'LL DO Player Responsibilities (Individual Contributor Work): - Design in-product discovery surfaces that introduce users to Mural’s value and guide them toward meaningful starting points. - Collaborate with IAM to design growth-oriented sign-up and identity flows that support multiple one-click OAuth and IAM options, balancing speed, trust, and clarity. - Contribute to Mural’s design system by adding patterns that support growth and monetization use cases - Shape onboarding journeys that preserve intent and messaging from discovery through first success and early engagement. - Design goal-oriented product paths that help users quickly achieve outcomes aligned to why they showed up. - Partner with growth designers, product managers, engineers, and data teams to design, ship, and iterate on experiments across discovery and activation. - Create high-craft UX and UI that balances speed, clarity, and scalability within a complex application. - Use qualitative and quantitative signals to refine designs based on behavior, drop-off points, and experiment outcomes. - Prototype rapidly with AI tooling to explore ideas, align teams, and validate hypotheses before and after release. Design & Research Team Contribution: - Share growth approaches for designing discovery, onboarding, and identity flows with peers through critique and collaboration. - Partner with research, data, and product teams to elevate experimentation quality and improve how Mural understands user value signals. - Contribute to a culture of design excellence, especially in areas where growth and monetization intersect with core product experiences. Influencing Decisions: - Reframe growth problems as end-to-end journeys, not isolated flows or entry points. - Collaborate with design, product and data partners to define success metrics tied to user intent and outcomes, not just clicks or conversion rates. - Collaborate with product, research, and data science to define success metrics, interpret experiment outcomes, and prioritize next steps. - Advocate for reducing friction while protecting user trust, accessibility, and long-term product health. - Help teams understand how discovery, identity, and onboarding decisions shape downstream engagement and retention. WHAT YOU'LL BRING - 5+ years of product design experience working on complex applications, ideally in PLG, SaaS, or self-serve products. - Comfort working in fast-moving, experiment-driven environments with frequent iteration and learning. - Experience designing in-product discovery, onboarding, sign-up, or activation flows. - Exceptional craft: visual clarity, spacing, motion, and interaction polish a