Copywriter & AI Content Systems Designer

ABOUT BRANCH Branch is on a mission to make insurance more accessible, so more people can be covered. We innovate using data, tech, and automation to simplify insurance from start to finish. We eliminated inaccurate quotes in favor of real prices, created a better way to bundle, and cut unnecessary costs in the traditional insurance process. Then we pass those savings along to our members. Basically, we are doing insurance the way it was meant to be. But we did not just create the insurance we have always wanted, we also created the company we have always wanted to work for. As we redefine insurance, we also want to redefine what it means to work in insurance. Find out for yourself. Applicants must be currently authorized to work in the United States on a full-time basis. We are unable to sponsor or take over sponsorship of an employment visa at this time. Branch is remote first, with most Branchers choosing to work from home. Our headquarters are located in Columbus, Ohio, where we come together from time to time to build relationships and connect with each other in real life. We also have office space in Columbia and Concordia, Missouri as well as Forreston, Illinois. Once a year, the entire company gathers for "BranchFest", a highlight of the year for many Branchers. ABOUT THE ROLE We are looking for a copywriter who thinks like a systems builder. The center of this job is building and tuning the AI-powered systems that produce great copy at scale, so the team makes more, faster, without sacrificing quality. You will still write, and your taste and editorial judgment are essential, but the bigger part of the job is teaching the AI to write the way Branch writes. Think of it as leading a team of writers you build yourself. You design the prompts, encode the brand voice, set the guardrails, and keep improving the system until the output is right. This is production and systems work, not high-concept campaign creative. The day to day is member emails, product copy, social, B2B materials, and web, produced on brand and at volume. If your passion is chasing big-idea brand campaigns, this is not the seat. If you light up at building a clean, scalable content engine, it is. This is not a role for someone who uses AI as a shortcut. It is a role for someone who understands that the quality of the output depends on the quality of the system behind it. WHAT YOU'LL DO AI Systems & Prompt Engineering - Build, maintain, and continuously improve AI-powered copy workflows that scale the team's output without sacrificing quality. - Develop and refine prompt libraries, brand voice guidelines, and training inputs that teach AI tools to write the way Branch writes. - Own the QA process for AI-generated copy: reviewing outputs, identifying gaps, and retraining systems when quality slips. - Stay current on AI tooling and bring a point of view on what is worth adopting and what is not. Writing & Content - Write clear, on-brand copy across all formats: emails, direct mail, out-of-home advertising, B2B pitch materials, social posts, web pages, product tooltips, video scripts, long-form content, and more. - Bring the brand voice to life consistently across every touchpoint and audience. - Work within regulatory constraints without letting them get in the way of good writing. Collaboration & Process - Work closely with designers, content strategists, and marketers to deliver copy that is right for the format, the channel, and the audience. - Contribute to building a scalable creative operation, one where AI handles volume and humans handle judgment. WHAT WE'RE LOOKING FOR - Demonstrated fluency building with AI writing tools, not just using them. You have built systems: prompt libraries, custom GPTs, brand-voice setups, or automated workflows. You can show or describe what you built and how you made it write the way you wanted. This is the core of the role. - A point of view on AI tooling. You stay current and can say what is worth adopting and what