Lead Product Designer

A BOUT TIDE At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting. Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love. Tide facts: Tide is available for UK, Indian, German and French SMEs Over 2 million members: 900,000 UK and 1,100,000 in India and growing rapidly Over $300 million raised in funding Over 2,800 Tideans globally Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026 We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg ABOUT THE TEAM: Tide launched its first insurance products to market in 2025 in the UK and India. Insurance is a core SME need and Tide is uniquely positioned to offer tailored and comprehensive cover to our members. Our Insurance team is relatively new and we are rapidly hiring to fill business-critical roles and build a world-class offering for our members. ABOUT THE ROLE: Own the design vision for a core business area within the Tide platform, ensuring a cohesive and frictionless customer experience that integrates seamlessly with our broader ecosystem. Collaborate cross-functionally with Product Managers, Engineers, UX Writers, and User Researchers to turn complex business problems into elegant design solutions. Drive the end-to-end design process , from initial discovery, journey mapping, and research to the execution of final high-fidelity designs. Cultivate a deep understanding of our members by leading research sessions, analyzing usage data, and framing the "what, why, and how" of the problems we solve. Champion a user-centric culture , advocating for member needs within Product and Engineering teams and demonstrating the strategic value of a Design Thinking approach. Evolve the Tide Design System , working within—and contributing to—our shared principles and component libraries to ensure brand consistency. WHAT WE ARE LOOKING FOR: We're seeking a curious and talented Lead Product Designer with a passion for exceptional customer experiences and the skills to bring them to life. The impact and scope of this role are huge, and you’ll be a key contributor to our continued success as we shape the future of our financial platform for Small & Medium-sized Enterprises. Experience: Minimum 6 years of relevant experience in Product Design, ideally within a SaaS, Fintech, or high-growth scale-up environment. Leadership: A proven track record of leading design workstreams and mentoring or managing junior designers. Complexity: Experience designing for complex user flows, business tools, or financial / insurance services. Methodology: In-depth knowledge of User Experience and Product Design methodologies, with experience facilitating workshops and design sprints. Technical Skills: Expert-level proficiency in Figma and advanced prototyping tools. Agility: Comfortable working in an agile environment and navigating the ambiguity of a rapidly scaling business. Data-Informed: A data-driven approach to design, with experience using tools like Looker, Heap, GA, or Hotjar to inform and validate decisions. Education: A relevant Bachelor’s degree or equivalent professional experience. WHAT YOU’LL GET IN RETURN: 25 days paid annual leave 3 paid days off for volunteeri