Area Sales Specialist (Business Finance Specialist) - Cards (Ludhiana)

A BOUT TIDE At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting. Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love. Tide facts: Tide is available for UK, Indian, German and French SMEs Over 2 million members: 900,000 UK and 1,100,000 in India and growing rapidly Over $300 million raised in funding Over 2,800 Tideans globally Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026 We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg ABOUT THE ROLE Hire and closely manage the DST/FOS team in the assigned market, including training, performance tracking, and providing on-ground support to ensure effective execution. Identify and engage with SMEs, corporates, restaurants, salons, hotels, and other relevant retail outlets in the specific region to pitch and close partnerships for Tide Card distribution. Take full ownership of the acquisition pipeline by managing both active and prospective leads, ensuring timely follow-ups and conversions. Collaborate with internal stakeholders to ensure smooth onboarding of new partners across restaurant, salon, retail, and hospitality segments. Provide ongoing support and training to onboarded partners, equipping them with product knowledge and relevant business opportunities for success. Coordinate the monthly rollout of partner activation campaigns and app-based marketing initiatives in collaboration with internal teams. Act as the primary point of contact for partners, handling operational and technical queries and escalating to internal teams for timely resolution. Explore and implement new growth opportunities by deepening engagement with existing and potential partners. Monitor the competitive landscape and evolving partner trends to refine strategies and maintain strong market positioning. WHAT WE ARE LOOKING FOR 5–7 years of total work experience with at least 3+ years managing FOS/Card sales teams, preferably in fintech or prepaid card sales. Skilled in hiring, training, and scaling field sales teams from scratch with a deep understanding of on-ground execution. Comfortable working in a fast-paced startup environment and capable of identifying innovative use cases for Tide Card adoption. Strong ownership mindset with a creative and solutions-driven approach to solving business challenges. Excellent communication and interpersonal skills for building effective relationships across internal and external stakeholders. Willingness to engage in fieldwork and use grassroots-level insights to shape regional strategy. Self-starter with a detail-oriented work ethic who can work independently and takes initiative without constant supervision . WHAT YOU’LL GET IN RETURN Competitive salary Self & Family Health Insurance Term & Life Insurance OPD Benefits Mental wellbeing through Plumm Learning & Development Budget 15 days of Privilege leaves 12 days of Casual leaves 12 days of Sick leaves 3 paid days off for volunteering or L&D activities TIDE IS A PLACE FOR EVERYONE At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespec