Senior Area Sales Specialist - Loan Against Securities

A BOUT TIDE At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting. Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love. Tide facts: Tide is available for UK, Indian, German and French SMEs Over 2 million members: 900,000 UK and 1,100,000 in India and growing rapidly Over $300 million raised in funding Over 2,800 Tideans globally Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026 We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg ABOUT THE ROLE We are seeking a Senior Business Finance Specialist/Area Sales Specialist - LAS to drive the growth of our Loan Against Securities in PCS. The primary responsibility of this role is to identify, develop, and manage strategic partnerships with financial institutions, wealth management firms, brokers, and other relevant stakeholders to expand and promote our loan offerings. The Business Finance Specialist will be focused on Sales & Revenue Generation by offering loans on Securities, ensuring seamless integration, and building long-term relationships with partners (DSA, BANKS, and other financial Institutions) that help drive business growth. This role requires a mix of business development and relationship management skills. The ideal candidate will possess a strong understanding of the financial sector and have experience in partnership development, especially in the loan on securities space. Key Responsibilities: Identify, onboard, and maintain strategic partnerships with banks, wealth management firms, brokers, financial advisors, DSAs, FOS, and other stakeholders to promote Loan on Securities and drive revenue growth. Drive lead generation efforts through DSAs, FOS teams, and financial institutions. Develop strategies to capture and convert leads, ensuring a steady pipeline of potential clients for the Loan Against Securities. Focus on creating new revenue streams by leveraging partnerships for business generation. Develop targeted campaigns with DSAs, FOS, and calling teams to promote loan products and close sales effectively. Lead negotiations with potential partners, structure deals, and collaborate with legal teams to finalize agreements that align with Tide’s business objectives and comply with regulations. Monitor industry trends, competitor offerings, and customer needs in the loan and securities markets. Use insights to refine product offerings and enhance partnership strategies. Track partnership performance, analyze financial outcomes, and provide detailed reports on business impact, progress, and potential areas for improvement to senior management. WHAT WE ARE LOOKING FOR What makes you a great fit: 4+ years of experience in business finance, partnership management, business development, or sales, preferably in financial services, fintech, or wealth management industries. Strong track record in building and maintaining strategic partnerships with financial institutions, DSAs, and other partners. Excellent negotiation, relationship management, and communication skills. A deep understanding of loan products (especially Loan Against Securities), the financial services ecosystem, and market dynamics. Proven experience in generati