Business Development Event Executive

A BOUT TIDE At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting. Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love. Tide facts: Tide is available for UK, Indian, German and French SMEs Over 2 million members: 900,000 UK and 1,100,000 in India and growing rapidly Over $300 million raised in funding Over 2,800 Tideans globally Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026 We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg About You As a Field Sales Events Executive (Business Development Event Executive), you’re entrepreneurial, target-driven, and passionate about helping small businesses succeed. You thrive in the fast-paced buzz of live events and have a genuine interest in the FinTech sector. You are highly effective in networking environments, with a natural ability to break the ice, handle objections, and build trust quickly. You are motivated by targets, comfortable with face-to-face outreach, and enjoy taking full ownership of your assigned events. With outstanding communication skills and sharp commercial awareness, you can confidently pitch to business owners, negotiate with event organizers, and convert casual conversations into active Tide members. Passion, drive, and resilience are a must. What You’ll Be Doing 1) Lead Generation & Conversion Proactive Event Sourcing: Identify, secure attendance, and actively look for new business opportunities at a minimum of one high-potential external B2B event, expo, or local networking session per week across the UK. On-the-Floor Pitching: Actively approach business owners at trade shows and exhibitions to promote Tide’s platform, demonstrate our specialized accounting tools, and close sales. Streamlined Onboarding: Guide prospects smoothly through the signup process on-site, ensuring high-quality conversion in collaboration with our KYC/FinCrime teams. Pipeline Follow-Up: Aggressively follow up on event-generated leads using CRM tools to maximize final conversion rates and drive paid plan adoption. 2) Event Execution & Partnership Building HQ Event Hosting: Co-host and manage logistics for internal events at Tide HQ, including monthly Accountant Society sessions and bi-monthly partner events. Digital Outreach: Launch and host Tide Educational Online Events to scale our reach beyond physical locations. Strategic Partnerships: Identify, negotiate, and manage strategic growth partnerships with event organizers, local business hubs, and SME networks to secure deal pipelines and referrals. Cross-Functional Collaboration: Work closely with Marketing, Affiliates, and Product teams to align event content with new campaigns, features, and MTD (Making Tax Digital) updates. 3) Field Representation & Data Mastery National Expansion: Represent Tide across the UK, traveling regularly to support regional event footprints (including Manchester and Birmingham). Data & Analytics: Maintain 100% accurate pipeline tracking in Pipedrive. Support the Team Lead in updating our Live Event Looker Dashboard to evaluate event ROI. Event Storytelling: Capture data and photography from every event to create compelling post-event "Recaps," showcasing wi