Midweight Copywriter (ENG)

A BOUT TIDE At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting. Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love. Tide facts: Tide is available for UK, Indian, German and French SMEs Over 2 million members: 900,000 UK and 1,100,000 in India and growing rapidly Over $300 million raised in funding Over 2,800 Tideans globally Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026 We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg About the team: The Member Engagement Marketing (MEM) Copy team sits within our UK/Europe Marketing function, with a focus on producing content for our current Tide members. We work especially closely with our colleagues in CRM to develop engaging copy for campaigns which cover Tide’s full suite of products and features. We’re a 7-person team which includes local writers for our German and French markets, too. Come join us! As a Midweight Copywriter, you’ll be: Understanding what a good brief looks like and answering it with high-quality English copy that drives product engagement Jargon busting! Turning technical information into simple, compelling messaging and content Creative copywriting across multiple formats, primarily email and mobile notifications, but also blog posts and landing pages Passionate about customer experience, with a focus on delivering the best, most engaging content for SMEs Reviewing, amending and approving existing content, including the work of other writers. You’ll be a source of support and guidance for other writers both in the team and around the business Collaborating with multiple teams, including our copy community, to deliver Tide’s overarching strategy Confident in communicating with various stakeholders to provide updates on projects Working with a stellar content team who have a proven track record of delivering excellent copy What makes you a great fit: Excellent communication and copywriting skills. As this is a midweight role, we’d expect you’ve been in a copy or content writing role for around 2 years Strong proofreading and editing skills in the English language: you’re known for your attention to detail and impeccable spelling and grammar You’re passionate about problem-solving and suggesting new initiatives to improve ways of working You’re knowledgeable about the SME sector, including UK industry trends and competition You’re self-assured, driven, able to make decisions and take responsibility for them You have experience of working with a Style Guide or Tone of Voice guide and understand why this is important You have experience of working with a CRM team as stakeholders or colleagues You have excellent planning, organisational and time management skills You have experience with Jira and Confluence. Experience with Contentful or any CMS tools is also a nice to have You have experience in finance, a start-up or fast-growing company You have a copywriting portfolio - please share this alongside your application WHAT YOU’LL GET IN RETURN: Salary: EUR 20,400 - EUR 24,000 annual gross 25 days paid annual leave 3 paid days off for volunteering or L&D activities Extended maternity and paternity leave covered by the