Senior Demand Generation Manager

About Abacum Abacum is the leading Business Planning solution for finance teams to drive performance. By automating reporting, enabling collaboration, and simplifying planning and forecasting, we help finance teams shift from number crunching to driving strategic decisions. Founded in 2020 by two former CFOs, we’ve grown into a global team of 100+ people across 30+ nationalities. Headquartered in New York, we have offices in Toronto and Barcelona. We’re trusted by industry leaders such as Dish Networks, Strava, BetterUp, Kajabi, JG Wentworth, Abridge, Cortex, and hundreds more. We have raised over $100m, closing in June 2025 our $60M Series B, led by Scale Venture Partners, with the strong participation of Cathay Innovation, Y Combinator, Atomico, Creandum, and angel operators from Adyen, Zapier, and Twitch. Our mission is ambitious and we can’t do it alone - join Abacum as we build the future of Business Planning! The Senior Demand Generation Manager is the team's experimentation engine. Your job is to find the next unit of pipeline wherever it's hiding, and you'll be pointed at paid, SEO, AEO, partner-driven distribution, and channels nobody here has tried yet, depending on where the opportunity is. You spin things up fast, measure honestly, then scale what works and kill what doesn't. We're hiring for range and aggression more than a single specialty. Most strong candidates will be T-shaped, with real depth in growth hacking, paid or content syndication, and the ability to operate across the rest. We're also open to less conventional backgrounds for this seat: a GTM engineer who builds growth systems, a former founder who did all of this out of necessity, and a technical marketer who automates rather than grinding manually. If you build, test, and think from first principles, we want to talk. The premise of the role is that AI is changing how this work gets done and how buyers find software, and the standard FP&A demand playbook is going stale. You're the person who treats that as an opening, not a threat. WHAT YOU'LL OWN - The experimentation roadmap: a steady pipeline of structured tests across channels, audiences, messaging, and landing pages, each with a hypothesis and a logged result. - New-channel discovery and proof. Connected TV, B2B influencer and partner voices, communities, Reddit, content syndication, programmatic, AI-answer surfaces: figure out which ones produce a pipeline for us and which are noise. - The systems that make experiments cheap to run. You'll build with modern tooling (automation in n8n, enrichment in Clay, AI in the loop, scripting where it helps) so testing fast is the default, not a project. - Hands-on execution across whatever you're testing. This is a building role, not a directing one. - Honest measurement. You instrument what you launch and you're the first to call your own experiment dead. WHAT WE'RE LOOKING FOR - A few years in growth, demand, or growth marketing, T-shaped with depth in paid or content syndication, or an adjacent builder profile (GTM engineer, ex-founder, technical marketer). - A bias to action and comfort with ambiguity. You don't wait for a brief; you find the opportunity and build toward it. - You think from first principles. You can look at a channel everyone "knows" doesn't work for B2B and decide for yourself whether that's still true. - Comfortable with modern tooling and automation. Bonus if you've used AI to do things that used to take a team. - You read data and make calls from it. You're not precious about ideas that aren't working. - You're genuinely curious about how AI is reshaping demand and search, and you'd rather build for that than defend the old playbook. Nice to have: B2B SaaS or office-of-the-CFO audience experience; AEO/GEO work; PostHog or similar; a portfolio of weird experiments that worked (or failed instructively). WHY TAKE IT Most senior demand roles hand you a channel and a target. This one hands you a mandate to find what's next and the bud