Senior Product Marketing Manager

Who We Are Finance leaders choose Billtrust to get paid faster, control costs, and maximize customer satisfaction. As the leader in B2B accounts receivable workflow and payment software, we provide the world’s leading brands with AI-powered solutions across the full AR lifecycle—from invoice presentment and payment processing to cash application and collections. With over 2,600 global customers, more than $1 trillion in invoice dollars processed, and a proprietary network of 13 million buyers, Billtrust delivers business value through deep industry expertise and a culture relentlessly focused on meaningful customer outcomes. We’re an AI-first company, not just in what we build for our customers, but in how we work. Across every function, our teams use AI tools daily to work faster, make better decisions, and deliver higher-quality outcomes. We hire exceptional people, give them cutting-edge AI capabilities, and measure success by the impact they create. If you want to do the best work of your career at the frontier of AI and fintech, Billtrust is the place to do it. Our Values Customers We relentlessly increase value for customer and do the right thing for them. Action We make ‘thoughtfully fast’ decisions, act quickly, cut through red tape, deliver progress not perfection, take ownership and accountability. Team Spirit We put the team ahead of ourselves, foster trust and respect, collaborate with passion, despise toxic politics, value our differences, and celebrate together. Innovation We challenge the status quo, experiment thoughtfully, and are novel and brilliant in what we create. Excellence We love to win, but we hate losing even more. We aspire to be the best and take pride in our work. When we fall short, we own it and come back stronger. About the Role: The Senior Product Marketing Manager is a strategic leader and key driver of Billtrust’s go-to-market success. You will bring deep expertise in B2B product marketing to develop and execute sophisticated GTM strategies, elevate our market positioning, and and collaborate with and elevate junior team members. In this senior role, you will operate with a high degree of autonomy and cross-functional influence—partnering closely with Product Management, Revenue Marketing, Sales, and Creative Services to shape how Billtrust solutions are positioned, launched, and adopted across the market. This role sits at the intersection of market strategy and product storytelling. You will serve as the organization’s subject matter expert on Billtrust’s value propositions and competitive landscape, build a repeatable framework for GTM excellence, and set the standard for how the Marketing function operates. Reporting into senior Marketing leadership, you will own campaign performance, shape how Billtrust is perceived as a market leader, and drive measurable outcomes across awareness, engagement, and product adoption. What You'll do: Theme 1: GTM Strategy & Product Positioning Lead the development of clear, compelling, and differentiated product messaging, positioning, and proof points grounded in deep customer, vertical, and global market insights—setting the standard for the broader marketing team. Serve as the organization’s foremost subject matter expert (SME) on Billtrust’s value propositions, core capabilities, competitive landscape, and target buyer personas, translating complex insights into actionable marketing strategy. Architect and execute comprehensive marketing plans that accelerate market awareness, customer engagement, and product adoption across key segments and verticals. Own the end-to-end execution of GTM initiatives for major product launches and updates, orchestrating alignment across the customer lifecycle in close partnership with Revenue Marketing and Product Management. Other duties as assigned. Theme 2: Thought Leadership & Sales Enablement Drive Billtrust’s thought leadership strategy, producing high-impact content across multiple formats—including webinars, wh