Senior Employer Branding Manager

The Senior Employer Branding Manager is responsible for developing and executing strategies that highlight our culture, values, and employee experience to attract top talent and engage current employees. This role combines storytelling, content creation, and strategic collaboration to position the company as an employer of choice, driving innovation in employer branding and partnering across teams to amplify our brand presence. CMT is looking for a Senior Employer Branding Manager to help us change the world. CMT has helped protect over 65 million drivers and prevent over 126,000 crashes worldwide. We build AI to solve some of the most difficult challenges in mobility — understanding and reducing risk, detecting crashes, and getting people life-saving help. The problems are hard. The impact is real. No matter your role, your work will matter at CMT. Responsibilities: Develop and lead the execution of a comprehensive employer branding strategy aligned with the company’s culture and talent goals Craft compelling content (e.g., social media posts, career site updates, video, blogs) that highlights our mission, values, and employee experience, ensuring consistency across all touchpoints Partner with People Operations, Marketing, and Leadership to design campaigns that engage potential candidates and inspire current employees Manage and enhance the company’s presence on employer review sites (e.g., Glassdoor, LinkedIn, Job Boards, Social Media etc.) by responding to reviews and creating proactive engagement strategies Plan and host events / webinars that highlight the company’s strengths internally and externally Analyze campaign performance and employer brand metrics to refine strategies and ensure alignment with organizational objectives Lead projects to amplify our presence in the job market, including hosting events, developing employee advocacy programs, applying for awards and partnering with industry organizations Serve as a mentor to junior team members, sharing best practices and fostering a culture of learning and collaboration Work across teams to identify opportunities for alignment and integration between employer branding efforts and broader business goals related to brand and content Stay updated on employer branding trends, tools, and technologies to keep strategies fresh and competitive Complete any additional tasks as they arise Qualifications: Bachelor’s degree or equivalent years of experience and/or certification in Marketing, Communications, or a related field, or equivalent years of experience 4+ years of experience in employer branding, talent marketing, content creation, or a related discipline Proven ability to develop and execute strategic branding initiatives that deliver measurable results Exceptional storytelling skills, with experience crafting engaging content across a variety of platforms Strong project management skills, with the ability to manage multiple priorities and stakeholders effectively Experience analyzing campaign performance and applying insights to drive improvement Excellent interpersonal skills, with a demonstrated ability to work collaboratively across teams and departments Proficiency in social media platforms, content management systems, and employer branding tools (e.g., LinkedIn Recruiter, Canva, or similar) A solution-oriented mindset with a proactive approach to problem-solving and mentoring Knowledge of diversity, equity, and inclusion best practices in employer branding is a plus Base Salary Range: The base salary range for this position is: $94,300 to $117,900. This range is specifically for Cambridge, MA A dditional Perks: Work on a mission with real impact: crashes prevented, injuries avoided, lives protected around the world Join an industry leader — 65 million drivers protected, powering 140+ programs across 25 countries Recognized innovator in mobility AI, earning top honors including the TIME Industry Leader in AI, a Gold Edison Award, and the Artificial Intelligence