Principal Digital Brand Designer

As a Principal Digital Brand Designer I at CMT, you will build a standout, recognizable, and consistent visual brand — and scale it across every surface where CMT shows up. You’ll join a growing creative team and play a central role in shaping how we look and feel across digital, motion, web, and beyond. This role is for a designer who loves the craft of brand building and knows how to leverage modern digital tools and AI to move faster, push further, and make our brand impossible to ignore. You’ll collaborate closely with product, marketing, sales, and recruiting to make sure everything from a trade show booth to a LinkedIn ad to a motion graphic on the homepage looks unmistakably like CMT. CMT is looking for a Principal Digital Brand Designer I to help us change the world. CMT has helped protect over 65 million drivers and prevent over 126,000 crashes worldwide. We build AI to solve some of the most difficult challenges in mobility — understanding and reducing risk, detecting crashes, and getting people life-saving help. The problems are hard. The impact is real. No matter your role, your work will matter at CMT. Responsibilities: Use independent judgment and discretion to build a standout, recognizable, and consistent visual brand that sets CMT apart in mobility, tech, and AI Support branding, revenue, and hiring efforts with standout design across campaigns, sales enablement, recruiting content, and executive communications Maintain CMT’s brand guidelines to give every team the tools to create on-brand work: Website media kit, logo system, color, typography, iconography, photography direction, motion principles Ensure brand standards everywhere the CMT brand lives — website, social, paid media, events, sales decks, product UI touchpoints, recruiting materials, OOH Grow a central brand library and drive adoption across Marketing, Sales, Product, and People Operations Build design tools and systems that enable the entire organization to create content quickly and on-brand — templates, automations, and workflows that scale beyond the design team Build and maintain an asset library of on-brand video, photography, icons, and templates for teams to pull from and build on Bring digital design expertise to the role — video, motion, web graphics, and interactive formats — and move the brand forward digitally rather than keeping it locked to print Leverage digital tools and AI to enhance creative output, accelerate production, and expand what a small team can deliver Design digital campaigns and assets: paid social, display, landing pages, animated web content, email, motion graphics for events and product launches Partner with Product, Marketing, Sales, Recruiting, and Events to translate business priorities into creative work that performs Act as a mentor to other designers and creative contributors on the growing creative team, raising the bar on craft Track design and brand trends — especially in tech, mobility, and AI — and find new opportunities for CMT’s brand leadership Consult with other departments to understand their needs and design solutions that work for their audiences Complete any additional tasks that may arise Qualifications: Bachelor’s degree or equivalent years of experience and/or certification in graphic design, digital design, creative arts, or a related field 7+ years of relevant working experience in design, with a strong focus on brand building and digital craft Strong portfolio of brand and digital work — campaigns, motion, web, video, and brand systems Strong knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign) and motion/video tools (After Effects, Premiere, Figma, or similar) Familiarity with WordPress, HubSpot, and Canva — comfortable designing and publishing within the platforms marketing teams actually use day-to-day Experience building and launching brand guidelines, brand systems, and media kits — and driving adoption across teams Digital-first instincts: comfort with motion, web gr