Sales Development Representative

Who We Are At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people. We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you. We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team. Our Values If this sounds like you, you’ll fit right in. Who You Are You’re proactive, ambitious, and energized by solving problems and creating opportunities. You’re curious about how businesses operate, enjoy connecting with people, and communicate clearly and confidently. You stay organized, learn quickly, and bring a strong work ethic and positive attitude to everything you do. This role is a strong foundation for a long-term career across sales, customer success, marketing, revenue operations, and broader go-to-market leadership. Many of our top performers go on to grow into other roles across the business. At Justworks, we’re building a modern pipeline generation engine that combines thoughtful human engagement with smarter tools, better signals, and more efficient workflows. We’re looking for people who are curious, adaptable, productive, and excited to grow alongside the evolution of modern go-to-market teams. What You’ll Work On As a Sales Development Representative (SDR) at Justworks, you’ll play a key role in growing our outbound pipeline and generating new business opportunities. You will: Own outbound prospecting and pipeline generation within your assigned territory or segment Research and identify prospective customers using a combination of data, tools, and market signals Execute outbound outreach across phone, email, LinkedIn, and other channels to engage decision-makers Generate qualified sales conversations and build pipeline for Account Executives Learn and effectively use modern sales tools and workflows to improve productivity and outreach quality Conduct thoughtful, value-driven conversations focused on understanding customer needs Develop expertise in Justworks, our product suite, and the broader HR/PEO landscape Continuously refine your messaging, prospecting approach, and workflow efficiency Your Success Profile We’re looking for individuals who embody our core values and demonstrate curiosity, ownership, adaptability, coachability, collaboration, and a strong customer mindset. Successful SDRs at Justworks tend to be: Results-Oriented: You’re motivated by goals, accountable for outcomes, and willing to put in the work to improve and succeed. Curious & Adaptable: You learn quickly, ask thoughtful questions, and are open to evolving your approach as tools, workflows, and customer expectations change. Operationally Minded: You stay organized, manage your time well, and look for ways to work smarter and more efficiently. Strong Communicators: You can simplify complex topics, communicate clearly, and build trust quickly through thoughtful, customer-focused conversations. Customer-First: You approach outreach with curiosity, empathy, and a consultative mindset. You care about creating a positive experience for prospects and understand that strong customer relationships start long before a sale is closed. Coachable: You actively seek feedback, apply it quickly, and continuously look for ways to improve. You view coaching as an opportunity for growth and are committed to developing your skills over time. Collaborative: You recognize that great outcomes are a team effort. You build strong relationships with teammates and cross-functional par