Senior Events Marketing Strategist

Who We Are At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people. We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you. We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team. Our Values If this sounds like you, you’ll fit right in. Justworks is seeking a creative and experience-obsessed Senior Events Marketing Strategist to own and elevate our most important brand moments. Reporting to the Senior Manager of Events, this role leads end-to-end execution of our Tier 1 & 2 portfolio - including flagship tradeshows, conferences, internal events, community activations, and strategic brand partnerships. You are strategic and AI forward - you build systems that scale them. You use AI tools and smart workflows to work faster, brief more clearly, and improve continuously. You operate with minimal oversight, and bring a sharp point of view on what great looks like, from first touchpoint to post-event follow up. You design experiences that grow awareness, shift perceptions and drive impact. Every event is an opportunity to change how people think about Justworks and you design with that in mind. What You’ll Do Tier 1 Event Ownership for “Fewer, Bigger, Better.” Own end-to-end strategy and execution for Justworks' highest-priority events, with a disciplined focus on concentration of investment and maximum brand impact. You establish the brief, drive the experience design, manage vendors and production, and lead onsite execution. You set the bar - and continuously raise it for what a Justworks event looks, feels and achieves. AI Powered Planning & Systems Building Embed AI tools and scalable systems into every phase of event planning - from brief generation and vendor research to onsite runbooks and post-event reporting. You don’t just use AI for efficiency; you build repeatable, documented workflows that elevate the entire teams’ output. You build to scale, develop repeatable playbooks and evaluation frameworks, and identify and advocate for tools that improve speed and quality. Internal Events Leadership Lead planning and execution for key internal events. You partner cross-functionally to deliver experiences that align internal stakeholders and reflect our evolving brand - not just logistics done on time, but moments that matter. Community & Partnership Execution Drive the events execution layer of our community and brand partnership programs. Collaborate with the Brand, Community, Field Marketing & Partnerships teams to ensure these activations are purposeful, on-brand, and tracked against clear outcomes. Help build the business case for partnership renewals or pivots based on performance data. Experience Design & Standards Translate brand values into tangible, high-quality guest experiences. You come to every vendor call, venue walk, and design review with the full picture in mind. You catch what others miss and you fix it before it shows up on-site. Strategic Briefing & Cross-Functional Alignment Develop clear, detailed event briefs that define audience, goals, messaging, experience design, and success metrics. Partner closely with Brand, Community, Field Marketing, and Content teams to ensure consistent storytelling and seamless execution across every touchpoint. Budget Management Own budgets for assigned Tier 1 events and partnership activations. Track spend against forecast, flag tradeoffs proactively, and manage shared assets (includ