Growth Marketing Director

About Mirakl: Founded in 2012, Mirakl has been at the forefront of marketplace innovation, empowering every business to compete in the platform economy. Today, Mirakl’s operating system combines an enterprise marketplace solution (Mirakl Platform) that enables retailers and B2B organizations to launch, scale, and operate marketplaces and dropship, AI-powered multichannel selling (Mirakl Connect), retail media (Mirakl Ads) and an agentic commerce infrastructure (Mirakl Nexus). With dual headquarters in Boston and Paris, Mirakl helps a global ecosystem of 450+ marketplaces (B2C and B2B) and a network of over 100k third-party marketplace sellers. Brands like Macy’s, Decathlon, Carrefour, Asos, and Airbus Helicopters use Mirakl to grow their businesses in new and remarkable ways. For more information, visit www.mirakl.com . Mirakl in Numbers: 🗓️ Founded in 2012 | Member of French Tech Next40 👥 750+ employees in 9 offices worldwide: Paris, Barcelona, Bordeaux, Boston, London, Munich, New York, Sydney, Tokyo Our Values: Working at Mirakl means accelerating your career alongside ambitious, passionate, and supportive colleagues. We're proud of the diversity of backgrounds, perspectives, and experiences that make our teams unique. Our 5 values guide how we collaborate: 💡 Work Hard Together: Teamwork and collaboration are the foundation of our success 🏆 Get Things Done: We prioritize action and efficiency for impactful results 🚀 Go Above & Beyond: We tackle challenges proactively and always aim for excellence 🎓 Succeed Through Expertise: Knowledge sharing and continuous learning are core to our culture 🤝 Satisfy & Empower Clients: We're committed to our clients' success Growth Marketing Director 📍 Munich | London | Paris 1. The Team You'll Join You'll be part of our EMEA Marketing team led by Hélène Kehren , VP Marketing EMEA. The team consists of 10 professionals covering field marketing and digital marketing across the EMEA region, supporting all business lines within the Mirakl organization. Together, you'll be driving Mirakl's growth by generating demand, building brand presence, and enabling revenue across EMEA markets. This role focuses specifically on building and scaling the inbound growth engine for Mirakl Connect’s SMB segment in EMEA , ensuring predictable pipeline generation and conversion across all digital touchpoints. You will lead and develop a team of 3 Digital Marketing professionals. "The team is entering an exciting phase: with the AI transformation, we're looking for someone who can bring true digital-growth expertise and help us build a next-level inbound engine for Mirakl Connect in Europe. You'd be joining a group that's already strong in demand generation, and stepping into the one area where we're ready to push harder, innovate faster, and scale smarter." - Hélène Kehren, VP Marketing EMEA 2. Your Impact Build and own the inbound funnel end-to-end : Design, deploy, and continuously optimize Mirakl Connect's SMB marketing funnel across EMEA, from traffic acquisition to lead conversion, with a focus on digital channels Lead and develop a team of three in digital marketing, driving their professional growth and performance Drive AI-powered demand generation : Partner with the AI Strategist and the Mirakl Connect SMB sales team to automate and scale demand generation workflows, reducing manual effort while increasing funnel velocity Own organic visibility and full-funnel performance reporting : Support GEO and SEO initiatives for Mirakl Connect across EMEA markets, and deliver actionable insights through funnel metrics (CPL, acquisition cost, pipeline contribution) to continuously improve performance Align cross-functionally with the global Mirakl Connect Marketing lead, content, sales, and RevOps : Collaborate with key stakeholders of the marketing team to produce traffic-driving and conversion-optimized assets, and liaise with the Channel Manager and Revenue Operations teams to ensure clean lead processi...