Director of Growth

We’re building the AI-powered future of maintenance. UpKeep is on a mission to reinvent how the physical world runs—starting with the frontline teams who maintain it. We’re the creators of the world’s first AI-first CMMS (Computerized Maintenance Management System), equipping technicians and facilities teams with automation, machine learning, and predictive insights that drive operational speed, safety, and efficiency. What started as a garage-built prototype is now a fast-scaling SaaS company, backed by Insight Partners, Emergence Capital, and Y Combinator. Over 4,000 companies—including Shell, Yamaha, Unilever, and Marriott—run on UpKeep to modernize their asset operations. We’re leading the $30B category shift toward Asset Operations Management , where uptime, intelligence, and AI converge. Why join us: Own the AI-first transformation of an entire industry. Every feature we ship leverages AI—from predictive work orders to sensor-driven automations. You’re not just iterating—you’re pioneering how data reshapes physical operations. Real traction, real scale. Recognized as Gartner’s #1 Facility Management solution and G2’s top-rated CMMS, we’ve earned market leadership through product, not puff. A company where builders thrive. We move fast, optimize for outcomes, and give high-agency operators the autonomy to ship big things. Our culture rewards bold thinking, not bureaucracy. Global team, local energy. With 100+ employees across the world, we support remote-first work with deep investment in our LA HQ—where certain roles and leadership converge for rapid innovation. Equity and upside, not just a paycheck. Competitive comp, meaningful ownership, and benefits that support your health, focus, and long-term growth. If you’re driven by impact, energized by AI, and hungry to transform a legacy industry—we’re hiring! POSITION SUMMARY We are hiring a strategic, data-driven, and action-oriented Director of Growth to own and scale our revenue engine across the full funnel. This senior role goes beyond campaign execution, you will set the demand strategy, own the budget, and scale programs across all digital channels, events, ABM, and outbound initiatives. You will partner closely with Sales, Product Marketing, and Leadership to ensure marketing activity translates into business outcomes, while building a repeatable, AI-powered growth engine. This role is ideal for a senior marketing leader who thrives in fast-paced environments, knows how to balance experimentation with discipline, and has a track record of building pipeline programs at scale. ESSENTIAL FUNCTIONS AND RESPONSIBILITIES Own pipeline creation at scale: Set the demand generation strategy to consistently deliver MQLs, SAOs, and revenue-generating opportunities. Budget ownership: Manage and optimize a multimillion-dollar demand gen budget across digital, field, and ABM campaigns. Campaign leadership: Direct the execution of integrated campaigns across paid media, events, webinars, email nurture, ABM, SEO, and partnerships. Performance optimization: Establish and continuously refine lead scoring, routing, and follow-up SLAs in close collaboration with Sales leadership. Data-driven rigor: Build dashboards and frameworks for CPL, CAC, pipeline contribution, win rates, and ROI by channel; present results regularly to executive leadership. Innovation and experimentation: Drive a culture of rapid testing—scaling what works, cutting what doesn’t—and champion new approaches such as PLG campaigns, consulting partnerships, and AI-enabled engagement. Team leadership: Mentor and grow a high-performing demand gen team; instill best practices in campaign operations, experimentation, and cross-functional alignment. Event and ABM strategy: Oversee in-person and digital events as well as account-based initiatives that accelerate pipeline for mid-market and enterprise accounts. AI integration: Lead the adoption of AI in marketing workflows—leveraging it to accelerate content, improve targetin