Sr. Product Marketing Manager

We’re building the AI-powered future of maintenance. UpKeep is on a mission to reinvent how the physical world runs—starting with the frontline teams who maintain it. We’re the creators of the world’s first AI-first CMMS (Computerized Maintenance Management System), equipping technicians and facilities teams with automation, machine learning, and predictive insights that drive operational speed, safety, and efficiency. What started as a garage-built prototype is now a fast-scaling SaaS company, backed by Insight Partners, Emergence Capital, and Y Combinator. Over 4,000 companies—including Shell, Yamaha, Unilever, and Marriott—run on UpKeep to modernize their asset operations. We’re leading the $30B category shift toward Asset Operations Management , where uptime, intelligence, and AI converge. Why join us: Own the AI-first transformation of an entire industry. Every feature we ship leverages AI—from predictive work orders to sensor-driven automations. You’re not just iterating—you’re pioneering how data reshapes physical operations. Real traction, real scale. Recognized as Gartner’s #1 Facility Management solution and G2’s top-rated CMMS, we’ve earned market leadership through product, not puff. A company where builders thrive. We move fast, optimize for outcomes, and give high-agency operators the autonomy to ship big things. Our culture rewards bold thinking, not bureaucracy. Global team, local energy. With 100+ employees across the world, we support remote-first work with deep investment in our LA HQ—where certain roles and leadership converge for rapid innovation. Equity and upside, not just a paycheck. Competitive comp, meaningful ownership, and benefits that support your health, focus, and long-term growth. If you’re driven by impact, energized by AI, and hungry to transform a legacy industry—we’re hiring! POSITION SUMMARY The Product Marketing Manager is a product champion, storyteller, and strategist who thrives at the intersection of customer insight, technology, and go-to-market execution. In this role, you’ll be responsible for driving the awareness, adoption, and success of UpKeep’s growing portfolio of products with an emphasis in our AI-powered capabilities. You’ll develop deep expertise in our customers, products, and market landscape to influence product strategy, craft crisp positioning, and orchestrate impactful launches. Partnering closely with Product, Sales, Marketing, and Customer Success teams, you’ll ensure the organization is equipped to build, market, sell, and support new and existing features leveraging AI to redefine how maintenance is done. This role requires a mix of creativity and execution. You’ll write messaging and build assets that bring products to life, while staying hands-on with experimentation, iteration, and market feedback. The ideal candidate is curious, agile, AI-savvy, and excited to move fast in a collaborative, cross-functional environment. This is an in-office role based in Los Angeles, with an expectation to be in office three days a week. ESSENTIAL FUNCTIONS AND RESPONSIBILITIES Partner with Product to shape go-to-market strategy and lead full-cycle launches for new features and products—especially those infused with AI Develop differentiated positioning and messaging that resonates across personas, use cases, and verticals Own the creation of enablement materials for Sales and Customer Success—pitch decks, one-pagers, objection handlers, battlecards, and more Collaborate with Demand Generation and Growth Marketing teams to inform and support campaign strategy through product and customer insights Act as the voice of the customer by analyzing Gong calls, win/loss interviews, support tickets, and user research to inform messaging and strategy Monitor competitive landscape and emerging market trends to maintain a strong POV and deliver actionable market intelligence Refine and socialize personas, use cases, and customer journeys to ensure our messaging aligns with real-world nee