Performance Marketing Specialist

Why This Role Matters Marketing has been a core driver of Funnel’s growth from the beginning. Our performance marketing strategy helped scale Funnel to more than $70M ARR and made us a trusted part of the tech stack for over 2,000 businesses worldwide. We’re now looking for a Performance Marketing Specialist to help us reach the next stage of growth. This is a hands-on role for someone who combines strategic thinking, creative instincts, and analytical rigor — someone who wants to shape campaigns, improve systems, and influence how Funnel markets to modern marketing teams. About the Role As a Performance Marketing Specialist at Funnel, you’ll own and optimize paid media initiatives across platforms like LinkedIn, Google, and Meta. This is not a narrow campaign execution role — you’ll work across creative strategy, experimentation, analytics, automation, and cross-functional collaboration. You’ll join a small but highly collaborative Marketing team. The role offers significant autonomy and variety, with opportunities to influence campaigns, contribute to product discussions, and help build scalable internal processes. What You Will Do Plan, execute, and optimize paid campaigns across LinkedIn, Google Ads, Meta, and other relevant channels Design and analyze experiments, including audience testing, creative testing, and landing page optimization Collaborate closely with designers, video editors, and content teams to develop high-performing campaign creatives Use data and analytics to identify growth opportunities, improve campaign efficiency, and support strategic decisions Build or improve internal workflows and automations using AI tools and LLMs where relevant Partner with the web team to coordinate landing pages, tracking implementation, and conversion experiments Act as an internal subject matter expert on performance marketing trends, platform changes, and best practices Collaborate with Product and Development teams by providing feedback and insights from a performance marketer’s perspective Skills & Experience We’re Looking For Hands-on experience managing and optimizing paid campaigns across platforms such as Google Ads, LinkedIn Ads, and Meta Ads. Deep expertise in every platform is not required, but confidence working in one is important. Experience using analytics and reporting tools such as Google Analytics to track performance, measure impact, and generate actionable insights. Strong analytical mindset with confidence working with data, spreadsheets, reporting dashboards, and basic statistical analysis. Proactive and curious approach to exploring, testing, and adopting new marketing tools and technologies. AI fluency with practical experience or strong interest in applying LLMs and AI tools to marketing workflows, research, content, and performance optimization. Strong professional English communication skills, including writing effective ad copy, presenting insights clearly, and collaborating cross-functionally with teams and stakeholders. Nice to Haves Experience using LLMs to support scripting, automation, or data analysis workflows. A background in statistics, mathematics, data analysis, or another technical field. Experience implementing marketing tracking or conversion measurement setups. Interest in broader marketing strategy beyond paid acquisition. Requirements This role is based in Stockholm, Sweden Funnel is an office-first company, and employees to work from the office 4 days per week We are currently only considering candidates who are already based in Sweden. You must be eligible to work in Sweden. About Funnel Funnel is the leading Marketing Intelligence platform that helps marketers connect, organize, and analyze their data in one place. Thousands of companies — including brands like Adidas, Sony, and Home Depot — use Funnel to make better marketing decisions faster. Founded in Stockholm in 2014, Funnel has grown into a global company with offices in Stockholm, Boston, Hamburg, and Sydney. We’re a c