Director, Demand Generation

This role is hybrid for NYC. All other locations are not being considered at this time. About GitGuardian GitGuardian is a global cybersecurity scale-up. The company is based in Paris, New-York City, Boston. Among our early investors who saw our market value proposition, are the co-founder of GitHub, Scott Chacon, along with Solomon Hykes , Docker's co-founder. American and European top-tier VC firms have also invested in GitGuardian. GitGuardian leads the way in Non-Human Identity security , offering end-to-end solutions from secrets detection in code, productivity tools and environments to strong remediation, observability and proactive prevention of leaks. Our solutions are already used by more than 600K developers worldwide! About your team and your mission This is a high-ownership role at the center of GitGuardian's growth story. You'll report directly to the CMO and lead a cross-functional team spanning Demand Generation, Field Marketing, and GTM Engineering: the three functions that together drive pipeline, activate the market, and keep our go-to-market engine running efficiently. GitGuardian operates internationally. North America is our largest market, but we also have a strong traction in western and northern Europe. You'll work in close alignment with the VP of GTM based in New York, and with our VP of Sales in Paris, sitting at the intersection of marketing strategy and revenue execution. This is not a role for someone who wants to manage programs at arm's length. You'll be expected to set the direction, build the systems, develop the team, and hold the pipeline number. Your main responsibilities will be in 4 key areas: Demand Generation Own the pipeline engine: set the demand gen strategy across all channels (paid, organic, ABM, PLG-to-enterprise motions) and hold the team accountable to pipeline targets Lead ABM at scale: build and refine account-based programs targeting F500 and mid-market enterprise accounts across key verticals, in close partnership with Sales and RevOps Drive channel efficiency: continuously optimize spend allocation, CAC, and funnel conversion across paid digital, content syndication, webinars, and direct outreach programs Develop the Sales & BDR interface: define how marketing-sourced leads are handed off, nurtured, and followed up, ensuring tight alignment with the BDR team on SLAs and qualification criteria Field Marketing Own the event strategy and execution: set the portfolio of events (owned, sponsored, partner-led) that generate pipeline and build brand presence in the US security market, including flagship events like RSA, Black Hat, ISACs, and GitGuardian-hosted practitioner events Activate regional GTM: deploy field programs that support territory-level sales goals, from executive dinners and lunch & learns to hands-on security workshops Build a community presence: develop relationships with the practitioner communities (DevSecOps, AppSec, IAM) that GitGuardian serves, in partnership with the Content and Brand team GTM Engineering Lead GTM tech stack decisions: in partnership with RevOps, own the tooling layer that powers marketing execution: intent data, enrichment, automation, and attribution infrastructure Drive GTM efficiency: identify and eliminate friction in the lead and account journey from first touch to SQL, using data and tooling as force multipliers Enable AI-powered GTM programs: leverage the emerging stack of AI-native GTM tools to scale personalization, outreach quality, and campaign velocity Leadership & Strategy Own the growth roadmap: translate the company's ARR ambitions into a quarterly marketing plan with clear investments, expected returns, and accountability mechanisms Develop the team: manage, coach, and recruit across Demand Gen, Field Marketing, and GTM Engineering; build a team that can scale with the company Report to the CMO and executive committee: present pipeline performance, channel effectiveness, and strategic recommendations at the executive level