MarTech and App Growth Lead

Lyst is a global fashion shopping platform founded in London in 2010 and catering to over 160M shoppers per year. We offer our customers the largest assortment of premium & luxury fashion products in one place, curating pieces from 27,000 of the world's leading brands and stores. In 2025, Lyst joined Zozo, operators of Zozotown, the leading fashion e-commerce platform in Japan. This partnership marks a bold new era for Lyst, as we accelerate our vision and work together to transform the future of fashion shopping through AI and technology. At Lyst, we obsess over the customer, providing a search & discovery experience which offers inspiration, fulfilment, and personalisation. We believe that fashion is amazing but shopping for fashion often isn't, and use our technology, data and creativity to bring more joy, greater choice and fewer fails. Our mission is to help fashion shoppers make better choices and help fashion partners find better audiences as the category-leading destination for every fashion shopper. Why this role matters This role sits at the heart of how we scale app growth. You’ll help ensure we are not only investing in the right growth opportunities, but also building the measurement and martech foundations needed to make better decisions over time. You’ll be joining a team that values clarity, rigour and commercial impact, and you’ll play a key role in shaping how app growth operates across the business. What you’ll do Own the app acquisition strategy across key paid growth channels, including Meta, Apple Search Ads and Google App Campaigns / UAC Identify opportunities to improve performance across channel mix, audiences, creative, bidding, funnel performance and budget allocation Lead app marketing measurement and attribution, ensuring we have a clear and trusted view of performance across installs, CAC, ROAS, retention, cohort quality and downstream conversion behaviour Own and evolve our MMP and app measurement setup, including attribution settings, partner integrations, event mapping, validation and data hygiene Partner closely with Product, Engineering, Data and Analytics teams to improve app tracking, event quality, funnel visibility and reporting foundations Translate complex measurement and technical issues into clear commercial implications and actionable recommendations Build and maintain a structured experimentation roadmap across acquisition, creative, audience strategy, app funnel performance and incrementality Set a high bar for app performance reporting, ensuring insights are clear, decision-useful and focused on what matters most Establish scalable ways of working for app marketing, including stronger frameworks for testing, reporting, prioritisation and performance management