Head of Enterprise Marketing

ABOUT US Founded in 2019 and part of Y Combinator's 2020 cohort, Photoroom https://www.photoroom.com is the leading visual solution for e-commerce. We've raised Series B funding and reached 300+ million users worldwide, processing over 5 billion images annually and serving both small businesses and major enterprises like Amazon, DoorDash, and Decathlon through our mobile app, web platform, and API. We're a remote-friendly team of 100+ passionate builders giving e-commerce businesses superpowers to create visuals that help them grow, making the hardest parts of selling online disappear. We focus on craft, innovation, and collaboration, creating exceptional impact for e-commerce businesses worldwide. ROLE SUMMARY We are looking for a leader for our Enterprise marketing team. We have product market fit with a strong sales motion and have started to build-out the team to build the marketing machine. The objective is to triple our pipeline from these related channels as we target tripling for a 2nd year in a row our Enterprise revenues, building on success from signing clients including Wolt and Poshmark and are accelerating our marketing investment. You'll be responsible for our enterprise focused account based marketing, events, growth marketing, product led growth & thought leadership collaborating closely with our leadership, sales, and other growth and marketing teams. Location: Work flexibly from Germany, UK, Italy, France, Ireland, Portugal or Spain, with monthly Paris office visits (fully reimbursed) and to our New York office (once every 2-3 months or more). ABOUT THE ROLE Mission Move from testing marketing channels to delivering the marketing engine to scale Photoroom's B2B business from $5M to $30M+ ARR in 18 months, ultimately reaching $100M. Build leadership position in imaging solutions for e-commerce companies of all sizes. Core Responsibilities Lead the go to market strategy and deliver the growth & marketing execution for the sales-enabled, large enterprise business by delivering a high quality sales qualified lead pipeline & sales enablement and contributing to overall marketing & growth including brand initiatives. Areas of responsibility: - Product marketing & sales enablement: Build ICPs, positioning, customer industry pages, enable sales with assets and case studies [team member in place] - Account based marketing and events: Develop strategy & execute for top accounts including through owned and 3rd party events collaborating closely with sales [hiring in progress] - Demand Generation: Grow top of funnel through content and paid marketing [growth marketing headcount planned] - Product-Led Growth & Sales Assist: develop pipeline by identifying and improving experience for leads who test the product and developing other product-related growth initiatives [dotted line report in growth team] - Measurement & operations: Partner with Revenue Operations to build scoring model, funnel, reporting and other RevOps related initiatives - Team Building: Hire, coach and inspire lean GTM squad focused on sales-enabled and broader Growth & Marketing team ABOUT YOU - 8-10+ years in B2B growth/marketing - Cross-Functional Leadership & Stakeholder Alignment – Proven success collaborating with sales, revenue operations, product, leadership, and brand/creative teams to align on account goals, messaging, and pipeline targets. - Data-Driven Marketing & KPI Ownership – you have put in place targets and KPIs including event and ABM performance, optimizing channels, and tying your marketing activities directly to pipeline and revenue outcomes. - Built or scaled enterprise marketing with focus on sales qualified pipeline for with multiple channels and 2x+ growth - Led demand generation from <$5M to $30M+ ARR - Track record of 2x+ ARR growth through enterprise and ideally self-serve SaaS - Experience in both Product Led Sales and sales-led motions - Built or scaled B2B demand engine with both self-serve and enterprise Nice-to-Haves - P