Head of Social

About Us At Blank Street, we’re on a mission to become the defining food and beverage brand of our generation. From the very beginning, we’ve set out to add a spark to ordinary experiences through elevated products, attention-to-detail, and a commitment to making every moment memorable. We’re motivated by the millions of customers we serve across cities, and know that our potential is unlimited. It all starts with our people and their commitment to make magic happen each and every day. Add a Spark to the Ordinary… As Blank Street scales, we need someone who can own not just how our content looks, but what it stands for. As our Head of Social , you will define the creative POV across our social channels and ensure that what we publish builds long-term brand equity, not just short-term noise. Reporting into our Global Creative Director, you’ll partner closely with US & UK Marketing to shape a cohesive, scalable content system that reflects who we are as a brand, and protect that standard as we grow. What You’ll Own Define and evolve the creative POV across all social platforms. Build a clear content framework that balances brand storytelling, product education, and campaign support. Lead and develop members of the content team, raising the bar for craft and clarity. Partner cross-functionally with Marketing to translate campaign goals into brand-led executions. Establish a scalable visual and editorial system that can grow with the business. Own insights and reporting in partnership with Marketing, using data to inform creative decisions without diluting brand integrity. Who We’re Looking For A strong creative leader with a distinct, defensible point of view. Experience owning social strategy and creative direction at a high-growth lifestyle, fashion, or beauty brand. Comfortable presenting to senior stakeholders and advocating for brand-first thinking. Experienced in building systems, not just campaigns. Deep understanding of how social platforms shape brand perception. High standards for taste, clarity, and cultural relevance. Requirements 8–10+ years in creative, brand, or social leadership roles. Clear ownership of a social channel or brand ecosystem. Experience managing and developing creative talent. Portfolio demonstrating both aesthetic strength and strategic thinking. Benefits & Perks $120,000 - $140,000 annual base salary Blank Street, in good faith, believes that the posted salary range is accurate for this role in New York City at the time of posting. Our salaries are rooted in the desire to pay competitively relative to our organization size and industry, reflecting just one part of the total compensation package. Additional components include equity offering, healthcare benefits, paid time off and various work perks (commuter benefits, free coffee). Details will be discussed during the interview process. Blank Street may pay more or less than the posted range based on factors such as relevant experience and skills, qualifications and location, among others. This range may be modified in the future. Equity package 15 days of paid annual leave (on top of company-observed holidays and sick time) Three health plan options, with full coverage available for two employee-only tiers. Commuter benefits Parental leave Bereavement leave Exclusive access to our coveted Regulars program – yes, that means free coffee, matcha and more! ☕️ Regular social outings with the team Free Blank Street swag