Senior Marketing Operations Manager, Product-Led Growth

Why join us Brex is the intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets. By combining global corporate cards and banking with intuitive spend management, bill pay, and travel software, Brex enables founders and finance teams to accelerate operations, gain real-time visibility, and control spend effortlessly. Brex’s AI-native automation and world-class service eliminate manual expense and accounting tasks for customers so they can focus on what matters most. Tens of thousands of the world's best companies run on Brex, including DoorDash, Coinbase, Robinhood, Zoom, Plaid, Reddit, and SeatGeek. Working at Brex allows you to push your limits, challenge the status quo, and collaborate with some of the brightest minds in the industry. We’re committed to building a diverse team and inclusive culture and believe your potential should only be limited by how big you can dream. We make this a reality by empowering you with the tools, resources, and support you need to grow your career. Marketing at Brex Marketing tells the story of Brex to the world. From acquisition to activation, we translate product value into business results. Our team spans Revenue, Product, and Brand Marketing, and works closely with nearly every function at Brex. We move fast, experiment often, and think deeply about customer behavior. If you want your creativity to drive growth and shape perception, this is the place. What you’ll do The Brex Marketing team is looking for an experienced Senior Marketing Operations Manager to own the systems, data infrastructure, and digital growth engine powering our Product-Led Growth (PLG) motion. This role is central to how Brex scales digital acquisition, optimizes self-serve onboarding flows, and unlocks marketing performance through automation, experimentation, and insights. The ideal candidate is passionate about building a best-in-class marketing tech stack—including structuring event schemas, improving attribution, unlocking insights, and driving efficiency. This person is also excited about how AI and agentic workflows can transform our operational processes, improve personalization, accelerate experimentation velocity, and automate routine tasks. You will help define and execute our future-state marketing operations architecture, modernizing systems, processes, and data across paid, web, product, and lifecycle channels. Where you’ll work This role will be based in our San Francisco office. We are a hybrid environment that combines the energy and connections of being in the office with the benefits and flexibility of working from home. We currently require a minimum of three coordinated days in the office per week, Monday, Wednesday and Thursday. As a perk, we also have up to four weeks per year of fully remote work! Responsibilities Own and evolve the PLG martech ecosystem—including Twilio Segment, Google Analytics, Marketo, Sanity CMS, Salesforce, and paid-channel integrations—to ensure a best-in-class, scalable, and reliable infrastructure. Define and execute a future-state roadmap for PLG operations, leveraging AI-driven automation, agentic workflows, and scalable systems foundations. Build and optimize automated lifecycle and activation programs using AI-assisted segmentation, predictive scoring, and personalized content delivery. Partner with Web, Product, and Engineering teams to modernize event tracking frameworks, ensuring clean, structured, privacy-aligned data flows through Segment, GA, and in-product analytics. Support and scale experimentation by integrating event tracking, metadata, and insights with AI-enabled analysis and rapid test iteration. Collaborate with Paid Growth to ensure high-quality tagging, attribution, and channel measurement across Google Ads, LinkedIn Ads, Meta Ads, and Reddit Ads. Partner cross-functionally with CX, Operations, Sales, and Web teams to support chatbot and live chat experiences on Brex.com — including qualificati