Head of Performance Media

Change the way the world travels Join the GetYourGuide journey to connect people with unforgettable travel experiences around the world. Millions look to us for unique activities they can trust, and it’s all powered by our commitment to make every single journey extraordinary - including yours. Ready to unlock your potential with a community of fellow explorers? Find your next role at our Berlin HQ or one of our local offices around the globe, from New York to Bangkok. Head to getyourguide.careers to take the first step. Team mission We’re looking for a performance marketing expert to bring deep strategic expertise to our paid media channels. You will drive campaign optimization, shape bidding strategies, and build out measurement capabilities. You’ll combine strategic thinking with operational excellence to unlock incremental growth and efficiency gains across the performance media portfolio. This is an individual contributor (IC) role focused on strategic expertise and hands-on execution. Your mission Shape and execute channel strategy: Drive strategic planning and day-to-day optimisation across key performance media channels. Set and own ROAS targets for your channels, balancing efficiency with growth objectives. Identify opportunities to test new formats, audiences, and bidding strategies that unlock incremental performance. Build measurement and testing frameworks: Design and lead incrementality testing initiatives to measure true channel contribution and isolate causality. Partner with Analytics to refine attribution models and develop strategic frameworks for budget allocation decisions. Champion best-in-class measurement practices and challenge conventional attribution approaches. Advance bidding and automation strategy: Develop and implement advanced bidding strategies across platforms (Meta, Google), staying ahead of platform innovations in automation and machine learning. Provide strategic recommendations on budget allocation and channel mix based on performance data and market trends. Drive strategic cross-functional initiatives: Partner with creative teams to shape ad strategy, format innovation, and messaging frameworks. Collaborate with Product to identify and prioritise optimisation opportunities across landing pages and user flows. Provide performance insights and strategic recommendations to senior leadership. Your toolkit 5-7 years of hands-on experience in performance marketing with demonstrated strategic impact Expert-level proficiency in Google ads, Meta for Business, Smartly, TikTok Proven track record of scaling paid media channels while maintaining or improving efficiency Deep expertise in incrementality testing methodologies and measurement frameworks Tools: Google ads, Meta for Business, Smartly, TikTok. Strong strategic thinking with the ability to identify growth opportunities and shape channel roadmaps Advanced analytical skills with the ability to translate data into strategic recommendations Proficient in analytics platforms (Google Analytics, data visualization tools) Comfortable working with SQL or similar query languages to analyze data (preferred) Ability to balance short-term performance metrics with long-term customer value Strong stakeholder management skills across multiple departments and ability to influence senior leadership Excellent communication skills to translate complex data insights into clear, actionable recommendations Based in or willing to relocate to Berlin. We operate on a hybrid work model and value in-person interaction in our office 3+ days per week. How we’ll make your career journey extraordinary Annual personal growth budget and mentorship programs for continuous learning and development Virtual stock options make you an integral part of the company’s success Company Pension Scheme Work from anywhere in the world for 30 days per year A hybrid working approach with three days of in office collaboration (Mon, Tue, Thur) and two days of optional at home focus time. Opp