Paid Search Lead, Creative Strategy & Automation

Change the way the world travels Join the GetYourGuide journey to connect people with unforgettable travel experiences around the world. Millions look to us for unique activities they can trust, and it’s all powered by our commitment to make every single journey extraordinary - including yours. Ready to unlock your potential with a community of fellow explorers? Find your next role at our Berlin HQ or one of our local offices around the globe, from New York to Bangkok. Head to getyourguide.careers to take the first step. Team mission GetYourGuide is revolutionizing the tours and activities space, fundamentally changing how people discover and book things to do at their destination. Innovative and effective Performance Marketing is the driving force of our success. We take a data-driven approach to connect the customer's intent to the right inventory in our marketplace. We believe in building scalable channels, by working in cross-functional teams (Product, Engineering, Data Science, Content, Design) to build the best marketing automation in the industry. We are looking for an outstanding Lead, Paid Search – Ad Asset Intelligence & Automation to join our Berlin HQ. Be a part of one of Berlin's most innovative and cutting-edge Performance Marketing teams and gain exposure to a large scale, highly automated marketing engine. Responsibilities Own and define the roadmap for the Paid Search content strategy and creative automation advancements for creative asset superiority at scale , balancing LLM-powered automation velocity with quality control, brand safety, and localized messaging effectiveness by owning the experimentation framework for ad creatives Set the strategic direction for ad creative excellence by identifying emerging trends in the ad creation space (GenAI integration, automatically created ads evolution, creative automation expansion) and translating them into GetYourGuide-specific opportunities and own the alignment with our platform partners to anticipate ad format evolution, early adopt betas, and shape the RSA strategy around platform shifts Act as strategic stakeholder between the Performance team, Product and Data Science to advance the ads creative capabilities Ensure internal optimization tools are architected to adapt to Google's evolving ad creation landscape while maintaining GetYourGuide's quality standards Conduct comprehensive analysis to identify trends, patterns, and inflection points in ad creative performance, RSA effectiveness, and platform dynamics Create scalable processes for asset library management, creative quality control, and brand safety governance in highly automated ad creation environments Requirements Degree in economics, marketing, statistics, computer science, or similar quantitative discipline 5-7 years of experience in performance marketing , with solid expertise in Paid Search and proven ability to manage strategic initiatives at scale Demonstrated track record of owning a domain or strategic roadmap and delivering measurable outcomes through cross-functional leadership Deep understanding of Google Ads creative systems , including RSA architecture, automatically created ads, ad customizers, dynamic creative optimization, and API integrations for ad creation Experience orchestrating cross-functional initiatives involving internal and external stakeholders Ability to identify emerging trends in ad creative, automation, and GenAI applications, translating them into competitive strategies for GetYourGuide Strong critical thinking skills to evaluate trade-offs between creative control and automation efficiency, resolving conflicting priorities across stakeholders Expertise in defining experimentation frameworks and innovation governance Fluent in discussing key marketing KPIs and creative performance metrics Comfortable working with large datasets, analyzing creative performance patterns. SQL skills are a plus. Understanding of LLM-based creative generation and AI readiness in the conte