Senior GTM Automation & Systems Manager

Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical sales workflows, and close more deals with less effort. For more information, visit www.gong.io. At Gong, you will join a company built on innovative products, ambitious goals, and passionate people. We are shaping the future of revenue intelligence and we want people who are excited to build what comes next. You will work with a team that dreams big, moves fast, and cares deeply about the craft and about each other. Here, transparency and trust are core to how we operate, and every person has the opportunity to make a visible impact. If you want to grow, stretch, and do work that truly matters, Gong is the place to do the best work of your career. Gong is hiring a Senior GTM Automation & Systems Manager to own the technical systems and operational engine behind our marketing and lifecycle programs. This role connects MQL creation (inbound + outbound), lifecycle automation in Marketo, routing and stages in Salesforce, MQL activation in Gong Engage, and measurement into one durable, scalable system. You'll be the AI-first builder who turns GTM strategy into clean, reliable automation that drives MQL volume and improves MQL-to-opportunity conversion. You'll partner closely with the GTM Programs Manager (who owns strategy, design, and messaging) so you can stay focused on architecture, data, and execution. Over time, you'll build out and hire for a campaign operations function underneath you. RESPONSIBILITIES Build and maintain Gong’s marketing programs automation infrastructure in Marketo — including audience segments, smart campaigns, program logic, behavioral triggers, lead routing, and suppression rules Translate audience strategy and engagement frameworks into reliable, scalable email automation: multi-step nurture flows, trigger sequences, and lifecycle programs that drive MQL volume and MQL-to-opportunity conversion Audit and rebuild Gong’s existing Marketo nurture portfolio, turning off underperforming programs and architecting net-new flows for priority segments including engaged non-MQLs, closed-lost prospects, and MQL-to-S0 conversion tracks Manage Gong’s marketable contact database: segmentation accuracy, enrichment workflows, data hygiene, compliance (CAN-SPAM, GDPR), and overall database health — ensuring the right contacts are reachable and properly classified at all times Design and implement AI-powered workflows using tools like n8n, Make, Zapier, Clay, and similar platforms to automate data enrichment, audience activation, and campaign operations at scale Manage campaign operations: audience builds, list management, QA, launch execution, deliverability monitoring, bounce handling, and post-send analysis Integrate and flow data across Gong’s GTM stack (Marketo, Salesforce, 6sense, ZoomInfo, Demandbase, UserGems), ensuring clean, reliable data moving between systems Partner closely with the GTM programs team members on design and architecture of sequencing, timing, personalization logic, and technical implementation of marketing programs Establish documentation, QA standards, and system governance practices to ensure the automation infrastructure is reliable, auditable, and built to scale QUALIFICATIONS 8+ years of experience in marketing automation, marketing operations, or a closely related technical marketing role within B2B SaaS or enterprise software. Expert-level Marketo experience: program architecture, lifecycle and lead scoring, smart campaign logic, deliverability, and lead routing in partnership with Salesforce. Strong hands-on expe