Director of Product Marketing

DIRECTOR OF PRODUCT MARKETING ABOUT THE ROLE This is a high-impact role at a critical stage of growth. The right person will be a key leader in our marketing organization. We’re looking for a Product Marketing Leader to own our market positioning and go-to-market strategy across our entire portfolio. This role is responsible for defining our value proposition, crafting compelling narratives, and ensuring our product's story drives measurable adoption and revenue impact. You’ll lead product launches, develop sales enablement playbooks, and bring structure, prioritization, and repeatability to our messaging frameworks, while building a team to help us scale our market presence. This role sits at the intersection of Product, Sales, and Marketing, and will be measured by win rates, product adoption, and market share, not just feature releases. WHAT YOU’LL DO - Own market strategy & positioning - Define and evolve our ICP (Ideal Customer Profile) and buyer personas through deep market research and customer interviews. - Position our platform with an eye towards enhancing our competitive differentiation and value proposition - Partner with product management to define our roadmap based on competitive intelligence, market sizing, and customer research. - Lead Go-To-Market (GTM) execution - Own the end-to-end GTM strategy for new product launches, feature updates, and market expansions. - Develop the "launch playbook" to ensure consistency and impact across all internal and external channels. - Define and evolve pricing and packaging for new and existing capabilities - Drive sales enablement - Equip the sales team with battlecards, pitch decks, and case studies that accelerate the sales cycle and improve win rates. - Partner with Sales and RevOps to analyze win/loss data, identifying gaps in our narrative or product-market fit. - Train customer-facing teams on new messaging to ensure a unified voice in the market. - Shape campaign strategy - Align with Demand Gen to ensure campaign offers and content are rooted in strong product positioning. - Work closely with Content Marketing to produce high-authority thought leadership that builds brand credibility. - Act as the "voice of the customer" in executive GTM planning and forecasting. - Build and mentor a team - Hire highly capable PMMs willing to work in a rapidly scaling business environment. - Embed AI-first thinking into each step of our team and processes. - Nurture and mentor team members on and outside your team. WHAT SUCCESS LOOKS LIKE (FIRST 6–12 MONTHS) - GTM success as measured by pipeline attainment and win rate improvement - Aligned GTM and product launch plan in partnership with product - Data-driven insights into competitive differentiation - Strong trust and alignment with sales & product teams - Highly capable, small team that you have hired - Repeatable GTM playbooks that scale WHAT WE’RE LOOKING FOR MUST-HAVES - 6-10 years experience in B2B Product marketing - Proven track record of strategic impact and revenue growth in a B2B SaaS company - Hands-on experience with AI tools - Strong ability to partner with product on roadmap and product strategy - Experience building and motivating high performing teams NICE-TO-HAVES - Experience at a rapidly scaling B2B SaaS company - Familiarity with PLG or hybrid sales motions - Comfort wearing both strategic and execution hats About Jump Jump’s mission is to empower financial advisors and their clients to thrive in the age of AI. Jump’s primary product is an AI assistant helping financial advisors with their client meeting cycle and other workflows. Jump’s product is expanding to include many other advisor workflows, as well as into other finserv verticals. Jump leads its category in market share, customer satisfaction, and analyst rankings, and has grown rapidly. Jump customers include leading independent broker dealers such as LPL, Osaic, Raymond James, and Cetera, and leading RIAs including Focus Financial, Merit, Savant, Allwo