Sr. Director, Demand Generation

Demand Gen, Director/Sr Director Title - Demand Gen, Director/Sr Director Reports To - SVP Marketing Location - Draper, UT / Park City, UT or Remote ABOUT THE ROLE We’re looking for a Demand Generation Leader to own pipeline creation and acceleration across our go-to-market motion. This role is responsible for building, executing, and optimizing campaigns that drive qualified demand and measurable revenue impact. You’ll run and manage campaigns across channels and bring structure, prioritization, and repeatability to demand gen, while building a team to help us support our rapid growth. This role sits at the intersection of marketing, sales, and RevOps, and will be measured by pipeline and revenue outcomes, not just leads. WHAT YOU’LL DO OWN PIPELINE GENERATION - Plan and execute multi-channel demand gen campaigns (paid search, paid social, content syndication, webinars, events, email) - Drive MQL → SQL → pipeline with clear hypotheses and targets - Own quarterly pipeline goals in partnership with Sales and RevOps BUILD A SCALABLE PROGRAM AND TEAM - Design and run lead capture, nurture, and re-engagement programs - Improve lead quality through segmentation, scoring, and routing - Partner with content and product marketing on offers that convert OPTIMIZE PERFORMANCE - Track and analyze funnel performance from first touch through opportunity - Optimize for CPL, conversion rates, and pipeline efficiency - Run experiments to improve channel performance and campaign ROI COLLABORATE CROSS-FUNCTIONALLY - Work closely with Sales on ICP definition, messaging, and feedback loops - Partner with RevOps on attribution, reporting, and tooling - Align with Product Marketing on positioning and launches OPERATE LIKE AN OWNER - Manage campaign calendars, budgets, and vendors - Help define demand gen best practices as a leader of a small but growing team - Contribute to GTM planning and forecasting WHAT SUCCESS LOOKS LIKE (FIRST 6–12 MONTHS) - Predictable, repeatable pipeline contribution - Improved MQL → SQL and SQL → opportunity conversion rates - Clear visibility into what channels and campaigns actually drive revenue - Strong trust and alignment with Sales and RevOps - Highly capable team that you have hired WHAT WE’RE LOOKING FOR MUST-HAVES - 7 - 12 years of experience in B2B demand generation - Proven track record of driving pipeline in a SaaS or tech company - Hands-on experience with paid channels and marketing automation - Strong analytical skills and comfort with funnel metrics - Hands-on experience with AI tools - Experience building and motivating high performing teams NICE-TO-HAVES - Experience at a rapidly scaling B2B SaaS company - Familiarity with PLG or hybrid sales motions - Experience owning budget and forecasts - Comfort wearing both strategic and execution hats TOOLS YOU MAY HAVE USED - HubSpot, Marketo, or similar - Salesforce - Google Ads, LinkedIn Ads - Amplitude, GA, or other analytics tools - Clearbit, ZoomInfo, or enrichment tools WHY THIS ROLE MATTERS This is a high-impact role at a critical stage of growth. You’ll shape how demand generation works at the company—not just run campaigns. The right person will be a key leader in our marketing organization. About Jump Jump’s mission is to empower financial advisors and their clients to thrive in the age of AI. Jump’s primary product is an AI assistant helping financial advisors with their client meeting cycle and other workflows. Jump’s product is expanding to include many other advisor workflows, as well as into other finserv verticals. Jump leads its category in market share, customer satisfaction, and analyst rankings, and has grown rapidly. Jump customers include leading independent broker dealers such as LPL, Osaic, Raymond James, and Cetera, and leading RIAs including Focus Financial, Merit, Savant, Allworth, Sanctuary Wealth, Integrated Partners, and more. Jump was launched in 2023 by repeat entrepreneurs and is led by a team with backgrounds from Harvard, Stanfor