Product Marketing Manager

About MealSuite MealSuite builds end-to-end foodservice technology for healthcare and senior living organizations. Our mission is to help care teams deliver better dining experiences with less effort. We’re a fast-growing team working on meaningful problems that directly impact patient and resident care. About the Role We’re looking for an ambitious Product Marketing Manager with 3+ years of product marketing experience to join our team. Reporting to the Manager, Growth Marketing, you will take ownership of defining and scaling the product marketing function at MealSuite. This is an ideal opportunity for someone ready to take the next step in their career, gaining hands-on experience building the product marketing function from the ground up while making a meaningful impact on a growing business. MealSuite has experienced rapid growth in the senior living and healthcare market, creating the need for a dedicated Product Marketing function. As our first Product Marketing Manager, you'll play a key role in shaping how we bring our products to market and communicate their value to customers. You’ll become the voice of the market inside MealSuite, shaping how we position our products, influencing product strategy through customer and market insights, and helping differentiate our solutions in a competitive landscape. We're looking for someone who excels at crafting clear value propositions and benefit-driven messaging and can translate complex information into compelling stories that resonate with buyers. Strong bilateral communication skills are essential, as you'll partner closely with Product, Sales, and Customer Experience to ensure customer feedback and market insights inform business decisions, product developments are reflected in our messaging and go-to-market strategy, and Sales Enablement is equipped with the information needed to help our sales team win more deals. Within your first year, you'll establish our product messaging framework, launch key go-to-market initiatives, and build competitive intelligence programs that improve sales effectiveness. If you’re driven, strategic, and eager to make a meaningful impact while growing your career, this role offers the opportunity to do exactly that. What You’ll Do Partner with Product Managers to align new features with market needs and translate them into compelling value propositions. Develop core messaging frameworks, content, and narratives that power campaigns, ensure consistent storytelling across channels, and incorporate customer stories and proof points. Continuously refine and adapt product messaging based on market feedback, performance data, and evolving product capabilities. Own and execute go-to-market plans including launch coordination and partner with digital marketing manager on post-launch optimization activities. Collaborate with Sales Enablement and Customer Operations by equipping them with the narrative & materials needed to support their internal training and execution. Complete competitive research regularly and provide insights to Product, Growth Marketing, Customer Experience and Sales departments to support product development, enhance marketing efforts, and refine sales conversations. What You Bring 3–7 years of experience in product marketing or related roles (B2B SaaS preferred). Deep knowledge of B2B SaaS product marketing, including positioning, messaging, competitive differentiation, and how these impact revenue outcomes such as pipeline, win rates, and retention. Strong strategic thinking grounded in market research, customer insights, and data analysis, with the ability to independently identify market opportunities and refine strategy. Experience conducting market research, customer insights work, and building or using competitive intelligence to inform strategy and positioning. Ability to thrive in a collaborative, fast-moving environment. Demonstrated experience launching product marketing initiatives that drive growth by influencing pip