Sr. Product Marketing Manager, Analytics Portfolio

Sr. Product Marketing Manager, Analytics Portfolio The Team + The Role Pendo's Product Marketing team translates what we build into why it matters. The team works at the intersection of product, revenue, and marketing, owning the narratives, positioning, and go-to-market motions that drive pipeline and commercial outcomes. It operates as a small, senior team with high ownership, low overhead, and a strong bias toward work that moves the business forward. The product analytics space is being reshaped as AI accelerates product development cycles and raises the stakes for teams trying to understand what users actually do in software. As the Senior Product Marketing Manager for Pendo's Analytics portfolio, you will own go-to-market strategy, messaging, competitive positioning, and pipeline-driving marketing motions. This role requires deep product analytics context, including familiarity with tools such as Pendo, Amplitude, Mixpanel, PostHog, or similar platforms. This is a role based in-office in Raleigh, NC or New York, NY. What this looks like day-to-day Messaging and positioning: Own the messaging, positioning, and talk tracks for the Analytics portfolio. Keep product, sales, marketing, and leadership aligned as the market, product, and competitive landscape evolve. GTM strategy and execution: Build and execute the end-to-end go-to-market plan for the Analytics portfolio. This includes ICP definition, channel strategy, campaign execution, launch moments, and success metrics. Competitive intelligence: Serve as the in-house expert on competitors such as Amplitude, Mixpanel, Heap, PostHog, and others. Build battlecards, win/loss insights, and positioning that helps sales win late-stage deals. Pipeline ownership: Define the channel mix and run campaigns that directly support marketing-sourced ARR for the Analytics portfolio. Connect marketing activity to measurable commercial outcomes. Analyst and influencer relations: Build and execute analyst and influencer relations for product analytics. Earn Pendo recognition in the spaces where buyers do their research and validate vendor decisions. Sales and partner enablement: Develop enablement that helps revenue teams have sharp, credible conversations with product managers, data analysts, and growth teams. Translate technical differentiation into practical guidance sellers can use. PLG motion: Partner with product and growth on self-serve activation, freemium-to-paid conversion, and in-product messaging. Help turn trial users into engaged advocates and customers. Metrics ownership: Define and own the metrics that connect Analytics marketing activity to pipeline and commercial outcomes. Track signals such as free-to-paid conversion, activation rates, and marketing-sourced ARR. Who You Are Beyond the qualifications, we hire through a specific lens. These aren't buzzwords; they're the things we'll actually look for in how you talk about your work. You're a builder, not a maintainer. You're most energized when there isn't a clear path yet, and you get to define it. You don't wait for direction; you identify gaps, shape solutions, and drive them forward. At Pendo, great Senior Product Marketing Managers don't just follow instructions; they operate as strategic advisors, influencing decisions, guiding stakeholders, and elevating how we work. You're AI-curious - genuinely. You're not using AI tools occasionally. You're rewiring how you work around them. You're faster, sharper, and more prolific because of it, and you bring that energy to everything — how you approach your work, how you prep, how you communicate, how you think. We want someone who sees AI as a multiplier, not a shortcut. Must-haves 7+ years of marketing experience, including at least 2–3 years in product marketing for a product analytics, data, or developer-facing platform. Direct experience using product analytics tools such as Pendo, Amplitude, Mixpanel, PostHog, or similar platforms, with a strong understanding of funnels, r