SEO Manager

Who Are We? Postman is the world’s leading API platform, used by more than 45 million+ developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster. The company is headquartered in San Francisco and has offices in Boston, New York, Austin, Tokyo, London, and Bangalore - where Postman was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. Learn more at postman.com or connect with Postman on X via @getpostman. P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman. The Opportunity Postman is looking for an SEO Manager to drive pipeline growth and revenue impact through organic search and answer engine optimization. This role sits within Revenue Marketing and is focused on turning search intent into business outcomes — connecting organic discovery to both product-led and sales-led growth motions. You'll own how Postman gets found across traditional search and emerging AI-powered answer engines, ensuring organic presence translates into qualified traffic, product signups, and enterprise pipeline. We're looking for someone who thinks in terms of revenue, not rankings — and knows how to turn search visibility into a measurable growth lever across the full funnel. What You’ll Do SEO/AEO Strategy & Revenue-Focused Execution Develop and execute an SEO and Answer Engine Optimization (AEO) strategy aligned to PLG and SLG revenue goals. Prioritize keyword and topic coverage based on buyer intent, pipeline potential, and product activation signals — not just search volume. Ensure organic search strategy is tightly connected to global GTM priorities and campaign themes. Stay ahead of the evolving search landscape, including AI-generated answers, LLM-based discovery, and zero-click search behavior. Integrated Campaign & Content Orchestration Collaborate with content, product marketing, and demand generation teams to execute multi-channel programs that amplify organic reach, including: SEO-driven content and landing pages Technical documentation and developer-focused search assets AEO-optimized content structured for AI answer surfaces Always-on content programs tied to product and campaign priorities Ensure organic content supports the full funnel — from first discovery to deal acceleration. PLG & SLG Pipeline Contribution Own the connection between organic traffic and revenue outcomes: Map high-intent search journeys to product signup and activation flows Identify and close gaps between organic acquisition and enterprise pipeline contribution Surface organic engagement signals to sales and SDR teams for account prioritization Act as a strategic partner to both growth and sales — not just a traffic driver. Technical SEO & Site Health Own technical SEO execution across Postman's web properties, including: Site architecture, crawlability, and indexation Core Web Vitals and page experience optimization Structured data and schema markup for enhanced and AI-driven search surfaces Partner with engineering and web teams to prioritize and ship technical improvements that protect and grow organic performance. Audience & Market Intelligence Deeply understand Postman's key audiences — developers, product teams, and enterprise buyers — and how each searches for solutions. Provide ongoing insight to global teams on search trends, evolving SERP behavior, AI answer surface dynamics, and competitive positioning. Ensure Postman's organic presence resonates across the full buyer spectrum, from individual developers to enterprise decision-makers. Performance & Revenue Accountability Own KPIs tied to organic pipeline contribution, PLG signups, and SLG-influenced revenue — not just sess