Freelance Pop Culture Events Producer & Promoter

Born in a London flat in 2009, Sofar Sounds began as an answer to a growing problem: live music had lost its magic. It blossomed into a global movement that kept music at its heart while expanding to comedy, singles, dance, and more, all connected by Sofar’s renowned track record for discovering rising talent. Countless mainstage performers like Billie Eilish , Chappell Roan , Leon Bridges , Olivia Dean , YEBBA , Teddy Swims , Remi Wolf , Hozier , and Lola Young have played Sofar shows early in their careers. More than just a gig, Sofar empowers artists by providing a professional platform, handling everything from booking and promotion to filling the room, while granting artists access to an ecosystem of opportunities including brand partnerships, a powerful content engine, and global media placements. No two Sofar shows are the same, but each pairs world-class live performance with unique spaces; from a hidden museum room, to private living rooms, gardens, and rooftops. Regardless of the setting, each Sofar experience is an invitation to be truly present. T o learn more: www.sofar.com , @sofarsounds . As a Freelance Pop Culture Events Producer, you’ll conceptualize, curate, produce, and promote Sofar experiences inspired by the cultural moments, fandoms, and media obsessions shaping the world right now. From artist singalongs and film-themed performances to immersive events built around iconic franchises, viral trends, award shows, or major releases, you’ll create experiences that tap into the passions of highly-engaged fan communities. Our Pop Culture Producers are trend-hungry and culturally fluent. You’re constantly tracking what people are streaming, quoting, celebrating, or sharing across music, film, TV, internet culture, viral moments, and nostalgia cycles. You instinctively know which moments will resonate and which fandoms will actually sell tickets. You’re creative enough to transform those cultural touchpoints into unique formats – live-scored screenings, themed performance nights, community watch-alongs, singalongs, or unexpected experiential twists – and strategic enough to reach the fanbases that will show up for them. Like all Sofar Producers, you’re entrepreneurial and resourceful – whether you’re rolling out a concept tied to a global phenomenon, jumping on a viral trend, or bringing a local cultural moment to life. This is an entrepreneurial, independent role designed for self-starters who want meaningful ownership over how Sofar shows up in their local community. The role encompasses event planning and curation, marketing and promotion, and event execution . You'll be supported by Sofar's Global Communities team and have access to training, resources, and opportunities to connect with other producers around the world. If that sounds up your alley, we can't wait to meet you! *Please note that this is a freelance, commission-based partnership, not a traditional employment role, offering flexibility and ownership in exchange for accountability and initiative. While the schedule is self-directed, much of the work naturally happens during evenings and weekends, when live events and community engagement come to life. Launch and grow Sofar’s pop culture programming in your city: producing, promoting, and selling tickets using creative, self-directed local marketing tactics. Conceptualize and produce events inspired by global and national cultural touchpoints: iconic artists, film premieres, award shows, album drops, viral memes, nostalgia moments, fan trends, franchise anniversaries, and more. Tap into fandoms of all sizes (massive global communities or niche subcultures) and develop experiences that feel timely, exciting, and culturally relevant. Identify trending moments, upcoming releases, creator-driven movements, or internet phenomena that can be turned into compelling ticketed experiences. Promote events strategically by reaching the right audiences – leveraging fan groups, online communities, content creat