Senior Marketing Manager

About Workato Workato delivers enterprise infrastructure for the agentic era, redefining iPaaS and helping enterprises unify data, applications, processes, and AI into a single, governed platform. A leader in Enterprise MCP and trusted by 50% of the Fortune 500, Workato’s cloud-native architecture connects every application, data source, and process to power real-time orchestration at scale. With enterprise-grade security and continuous innovation at its core, Workato provides the trusted foundation for organizations to automate with confidence and operationalize AI across the business. To learn more, visit www.workato.com Why join us? Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles . We are driven by innovation and looking for team players who want to actively build our company. But, we also believe in balancing productivity with self-care . That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives. If this sounds right up your alley, please submit an application. We look forward to getting to know you! Also, feel free to check out why: Business Insider named us an “enterprise startup to bet your career on” Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America Quartz ranked us the #1 best company for remote workers Responsibilities We are looking for a Senior Marketing Manager (Fixed term Contract - 6 months) to take the lead to expand Workato’s marketing programs across field and digital marketing. With potential for extension subject to business needs. Reporting to the APJ Senior Marketing Director, this person will be responsible for the strategy and execution of high-impact marketing programs to generate pipeline, awareness and deal acceleration. Support the overall marketing strategy and execution for the ANZ market. Research and identify industry-leading third-party programs to drive new logos, thought leadership and brand awareness. While developing new and innovative ways to reach our target audience through solution-focused content and programs. Collaborate with cross-functional teams (Product Marketing, Design, Sales, Customer Success) to ensure messaging and marketing deliverables are executed according to strategy. You will architect and execute multi-channel integrated campaigns, develop personalised campaigns for our most strategic accounts, and partner closely with Sales, SDRs, and Customer Success to drive pipeline, accelerate deals, and expand existing accounts Develop compelling, audience-centric messaging and creative content that resonates across different buyer personas, industries, and funnel stages. Manage campaign budgets with a rigorous focus on ROI; monitor, report, and continuously improve performance metrics Develop and manage specific landing pages, microsites, and tailored content assets (case studies, business cases, ROI calculators) in partnership with content and design. Play a crucial role in WoW Sydney 2026 Own end-to-end planning, execution, and optimisation of integrated digital marketing campaigns across paid search, paid social (LinkedIn, Meta), display, email, SEO, GEO and content syndication Requirements Qualifications / Experience / Technical Skills 8+ years B2B software/technology partner or field marketing experience. Experience in handling large events. 1000+ ppl. Preferably experience in marketing to IT Ability to travel occasionally, when travel permits. Preferably someone who has experience managing a team Knowledge of Marketo, Salesforce and other MarTech is preferred Soft Skills / Personal Characteristics Exceptional level of attention to detail. Ability to handle high-stress situations with a “make it happen” attitude. Team-ori