Social Media & Content Working Student

LIFE AT UIPATH The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power. To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose. Could that be you? Overview of areas of activities for a Social Media & Content working student in Central Europe, as part of the Central Europe Marketing team CE = Central Europe (Germany, Austria, Switzerland, Liechtenstein) Overview of activities – Social media & content working student Central Europe Marketing The working student supports the Central Europe Marketing team with a focus on Social Media, content localization and campaign execution. The role is hands-on and operational, working closely with regional marketing managers and selected internal stakeholders to support visibility, awareness and campaign execution in the region The role offers hands-on experience across core B2B marketing activities in a global AI & Automation SaaS environment. This is what you'll do at UiPath Social Media Actively support social media activities for UiPath in the CE region with a focus on LinkedIn. Tasks include: - Support selected regional leaders with social media content ideation and planning and light content creation for LinkedIn – no full profile management - Help draft and create social media content such as texts, carousels, short video formats in close alignment with marketing plans for different media (LinkedIn, YouTube, different formats…) - Prepare and provide content for the Employee Advocacy platform to promote campaigns, events, PR and content assets - Maintain a simple social media content overview/calendar - Coordinate content inputs and approvals with regional marketing stakeholders - Track and report basic performance metrics (e.g., reach, engagement, clicks) Content & Localization Support the localization and adaptation of global marketing content for the Central European market. Tasks include: - Review translated global campaign assets (landing pages, social posts, customer assets) for language quality, clarity and local relevance - Suggest adjustments to reflect regional context, messaging and tone better - Support creation of additional regional content elements where required (e.g. short copy, social snippets, campaign supporting posts) Web Content Support Support content updates and regional web content maintenance in collaboration with global teams. Tasks include: - Update and maintain content on uipath.com/de http://uipath.com/de based on defined guidelines and instructions - Perform first-level content reviews before publishing - Coordinate content changes with internal stakeholders (e.g., marketing, web team) Campaign & Paid Media Support Support regional and global campaigns with a focus on execution and content preparation. Tasks include: - Assist with execution of integrated marketing campaigns across channels (web, email, paid, social, events) - Support preparation and adaptation of creative assets for paid digital campaigns - Coordinate inputs and feedback with internal digital marketing and campaign teams - Help track campaign activities, deliverables and timelines Reporting & Analytics Support reporting and transparency across ongoing social media activities. Tasks include: - Prepare simple reports and status updates for social media and campaigns - Collect performance data and present results in a structured format - Support the team with ad-hoc reporting and analyses as needed What you'll bring to UiPath - Enrolled student in Marketing, Communications, Media, Business or a related field - Excellent written and verbal communication skills in German and English; French is a plus - Knowledge and experience with B2B Social Media, especially LinkedIn