Content Marketing Manager

At Cision, we believe in empowering every individual to make an impact. Here, your voice is heard, your ideas are valued, and your unique perspective fuels our collective success. As part of our global team, you'll thrive in an environment that champions curiosity, collaboration, and innovation, all while making meaningful contributions to the brands we accelerate. Join us in shaping the future of communication and building authentic connections that matter. Whether you're solving complex problems or driving bold innovations, your growth is our success, and together, we’ll create the conversations of tomorrow. Empower your impact at Cision. Be seen, be understood, be you. Cision sits at the intersection of social media, search, news, and AI and we’re looking for someone excited to help us make sense of that through content marketing. In this role, you’ll create insight-driven content for marketers, social media managers, and PR and comms professionals – from flagship reports and thought leadership to blog posts, campaign content, webinars, and sales enablement. The role combines editorial thinking, marketing strategy, data storytelling, and trend analysis, and we’re looking for someone who’s excited by that mix. Most importantly, we’re looking for someone who thinks B2B content shouldn’t be boring. Someone who knows how to spot the interesting angle and make people care about it . What do we expect from you? You’ll be joining the editorial content team at Cision – a company that helps thousands of brands understand audiences and communicate more effectively. We’re looking for someone who can see themselves in these five things: You care about making content worth people’s time. You know how to turn research, trends, and product capabilities into stories people actually want to read. You care about magnetic headlines, surprising angles, and content that feels useful rather than generic. You’re naturally curious. You pay attention to what’s happening online – emerging trends, shifts in consumer behaviour, platform changes, new conversations in marketing. You enjoy spotting patterns and figuring out why people suddenly care about something. And you’ll bring those observations into your ideas and pitching in our editorial meetings. You’re comfortable working with data. You enjoy digging through social media, consumer, search, and marketing data to uncover insights worth building content around. You don’t need to be a data scientist, but you do need to feel comfortable turning massive amounts of information into clear narratives and useful takeaways. You also care about performance and enjoy understanding what makes content resonate. You know how to balance creativity with structure. You can manage deadlines, feedback rounds, shifting priorities, and large content projects without things descending into chaos. You enjoy collaborating with other smart people and making each other’s work better. And while you respect processes and editorial guidelines, you’re also comfortable challenging old ways of doing things when there’s a better approach. You think like a marketer. You understand that content has a commercial purpose alongside a creative one. You care whether the report gets downloaded, whether the campaign lands, whether sales teams use the content, and whether our work becomes part of how people (and AI tools) understand the industry. We also expect you to have solid experience creating content professionally – ideally at least three years in content marketing, editorial, media, or a similar field. What will you be doing? The role covers a mix of strategic, creative, and day-to-day content work, including things like: Repurposing content. Turning one strong piece of research into blog posts, webinars, LinkedIn content, email campaigns, thought leadership, sales collateral, campaign messaging and all the other things good content should be used for. Flagship content . Creating major research reports like Brandwatch’s Digital Ma