Product Marketing Manager

Coast is re-imagining the trillion-dollar U.S. B2B card payments infrastructure, with a focus on the country's 500,000 commercial fleets, 40 million commercial vehicles, and many millions of commercial drivers. The incumbent technologies that cater to these customers are decades old, and businesses with fleets increasingly demand modern digital experiences and transparent financial services products. Coast's mission is to deliver this at a transformational scale, beginning with the Coast Fuel Card and a cutting-edge spend management platform. What is Product Marketing at Coast? Our Marketing team of 12 people is built around thoughtful experimentation: we test fast, learn quickly, and compound what works across channels. We care about strong positioning, crisp messaging, and building a generational brand that is loved by finance and operations leaders. Product Marketing at Coast connects our customers, our product, and our growth strategy. We partner deeply with Product, Sales, Customer Success, and the rest of Marketing to position and launch products and drive adoption, expansion, and retention across the customer lifecycle. About the Role We're looking for a Product Marketing Manager to lead product marketing for Coast's core product: the fuel card purpose-built for businesses with fleets. Fuel is the engine of our business and our primary wedge into every customer — your job is to sharpen how we win it, activate it, and grow it. You'll develop deep expertise on our customers, market, and product, and own how we talk about Coast's fuel offering, how we package and sell it, and how we drive acquisition, activation, and retention across the funnel. This is a hands-on role with real ownership, in an environment where you'll help write the playbook in real time. What to Expect Contribute to positioning and messaging that clearly articulates why Coast wins on fuel, and help ship it across all Coast channels, including the website, product communications, sales materials, integrated marketing campaigns, and customer lifecycle communications Lead and support cross-functional launches end-to-end — new fuel features, network and coverage expansions, savings and pricing programs — partnering with Product and Sales to build the narrative and drive internal readiness for our GTM approach Build acquisition and lifecycle journeys for the fuel product (onboarding, activation, engagement, retention), using customer insights, product metrics, and performance data to grow adoption and revenue; influence the product roadmap with the same data Enable Sales and Customer Success with pitch frameworks, talk tracks, objection handling, battlecards, and proof points that improve conversion, and work with Revenue Operations to deploy these at the right time in the sales cycle Create content that educates buyers and drives pipeline, including decks, one-pagers, customer stories, product walkthroughs, and webinars Successful Outcomes Your mission is to make Coast's fuel card an even bigger driver of growth — winning more of the market, activating customers faster, and keeping them longer. To do this, you'll need to be successful in the areas below. Grow acquisition of the Coast fuel card Sharpen positioning, messaging, and talk tracks across the funnel so prospects hear one clear story on why Coast wins on fuel — savings, spend control, and more Partner with Sales to analyze discovery, objection handling, and proof points tied to the deals we want to win, then translate that into sales decks, pitch narratives, competitive intelligence, and enablement that gets adopted and drives measurable gains in booked demos and win rate Execute high-quality launches across key channels (email, website, sales enablement, in-product, lifecycle) Improve activation and retention with Revenue and Product partners Improve activation rate and ramp time by identifying drop-off points and partnering with Product, Sales, and Customer Success to address them Build lifecycle