GTM Lead (Bay Area)

ABOUT UNIT Unit https://www.unit.co/ is a market leader in embedded finance. We offer ready-to-launch financial services - like banking and capital - and serve millions of end-users across ~100 customers, including Wix, Honeybook, Relay, and more. We’re repeat founders with technical backgrounds, working hard to build a successful company that we’re proud to work at. Our product moves $40b+ annually and processes 12m+ API calls daily. We’ve raised $160m+ from top investors including Insight, Accel, and 60+ angels. THE ROLE We’re hiring a GTM Lead (Bay Area) to establish and scale Unit’s presence in the region at a critical stage of growth. This is a senior, hands-on market-building role combining strategic sales execution with ecosystem development. You will generate and advance strategic opportunities, own complex consultative deals, and convert them into long-term commercial partnerships. You’ll build relationships with founders, executives, and investors across the SaaS vertical and fintech ecosystem while representing Unit as a trusted partner in the Bay Area market. This is a revenue-generating role focused on closing strategic accounts and driving revenue growth. You will report directly to the CEO, operating with autonomy while helping shape Unit’s go-to-market presence in the region as we scale. This role is based in San Francisco and requires a strong in-person presence across the Bay Area. KEY RESPONSIBILITIES - Own the full commercial lifecycle across complex, consultative deals, from discovery and solution design through negotiation and close. This role focuses primarily on advancing strategic opportunities, including enterprise accounts. - Drive pipeline creation and revenue execution by leveraging your network and acting as a trusted advisor to founders, investors, and partners in the fintech and vertical SaaS ecosystem. - Represent Unit in the market through ecosystem engagement, founder conversations, partner sessions, and key industry events. - Partner cross-functionally with Marketing and Product to develop demand generation strategies and translate market insights into product direction. - Design and iterate on the sales process and GTM playbook, shaping messaging, qualification criteria, and pipeline development. WHAT WE’RE LOOKING FOR We are open to candidates from a variety of professional backgrounds. - 6+ years of experience in a customer-facing or ecosystem-facing role. Relevant backgrounds may include startup Ex-founders, venture capital, strategy & management consulting, partnerships, or B2B sales/GTM operator. - Experience in management or strategy consulting is also highly valued. Backgrounds from firms such as BCG, McKinsey, Bain, or similar consulting practices with fintech exposure are a plus. - Strong relationships across the Bay Area startup and VC ecosystem, with the ability to generate opportunities through network-driven introductions. - Commercial instincts and a clear interest in owning revenue outcomes and closing complex, consultative deals. - Exceptional communication and storytelling skills, with the ability to simplify complex technical concepts. - Deep curiosity about fintech and excitement about how infrastructure businesses can reshape industries. - Entrepreneurial mindset with the ability to operate independently, build new sales motions from scratch, and represent Unit externally at the highest level. LIFE AT UNIT Working at Unit means joining a global team on a mission to create a more equitable financial ecosystem. We’re a fast-growing team of individuals who are passionate about their work, see the big picture and always seek to empower our clients and their end-customers.