Senior Growth Marketing Lead

Beyond powers the business of short-term rentals with a best-in-class Revenue Management System used by thousands of property managers and owners around the world. We’re profitable, growing fast, and building with the latest technologies—including AI—to help our customers unlock more revenue with less effort. Behind our product is a global team of 180+ Beyonders who bring curiosity, craft, and care to everything we do. We believe people are the most important part of any business, starting with ours. It's with that in mind that Beyond is looking to add a Senior Growth Marketing Lead to our growing team - our growth marketing team owns the full funnel from first touch through signup, connection, activation, and credit period. Reporting to the Director of Growth Marketing, you will have the opportunity to manage that funnel as a system. You will shape our organic presence, optimize our website and onboarding flows, help coordinate our paid media plan with an agency, and design experiments that move the metrics that matter: host acquisition, signup conversion, and activation. This is not a channel manager role. It is a full-funnel operator who thinks in growth loops, obsesses over the stories that resonate with their audience, builds in AI-native ways, and ships fast. Before reading further... Beyond is passionate about diversity and cultivating our team’s potential. If you’re hungry for a good opportunity, but don't meet every point in this job description, please apply anyway! As our Senior Growth Marketing Lead, you'll be responsible for: Organic & Content Distribution Owning SEO, GEO, and AEO strategy across owned channels Partnering on content creation; lead distribution, optimization, and performance Managing organic social as a discovery and trust channel Website & Conversion Driving CRO across landing pages, signup flows, and onboarding entry points Partnering with Product and Design to run tests and ship improvements Identifying and close key conversion gaps Acquisition Supporting paid strategy alongside a specialized agency Setting direction and ensure full-funnel message consistency Aligning acquisition efforts to Host audience needs and experience Activation & Credit Period Retention Optimizing the signup-to-activation handoff Partnering on onboarding flows to drive key host actions and milestones Tracking cohorts and identify drop-off points during the credit period Experimentation Building and prioritizing the growth experiment backlog Developing hypotheses, run tests, and analyze results Turning insights into actionable channel and growth strategies Analytics & Reporting Owning funnel metrics from first touch through activation Pulling and analyzing your own data; building reporting views Connecting channel performance to downstream outcomes Cross-functional Partnership Collaborate closely with Product, Sales, and Revenue Management Contribute to product launches, onboarding, and GTM execution Use funnel insights to influence roadmap decisions So what kind of person are we looking for in this role? The person who will be successful in this role will be: Communicative : You can clearly communicate and translate marketing performance into language the business acts on. AI-Native: You are comfortable using AI tools as part of your daily workflow across research, writing, building, and testing. You don’t treat AI as a checkbox—you use it to move faster and think better. You’re excited to engage with AI-powered onboarding and personalization as a hands-on practitioner, not just an observer. An Owner: You take initiative and thrive when stepping into a well-defined problem space with existing momentum. You’re excited to own and build on top of established systems with experimentation frameworks, funnel analytics, and onboarding flows to drive them forward. Now that we’ve told you what the job looks like, here are the qualifications we're looking for in a candidate: 5+ years of experience in growth marketing, performance