Marketing Specialist, Japan (Remote)

MARKETING SPECIALIST, JAPAN (REMOTE) Location: Remote (Japan, Tokyo) 1. Language: Full professional proficiency in Japanese (written and verbal) is required. Candidates must be able to communicate effectively at a level equivalent to a mother-tongue speaker. 2. Location: Candidates must be currently based in Japan. 3. Work Authorization: We are unable to provide relocation assistance or visa sponsorship for this specific position; valid local work authorization is required at the time of application. Cambly is one of the largest online English language platforms in the world, backed by top-tier investors like Bessemer and Benchmark. We help thousands of people improve their English and proudly partner with hundreds of the world’s most prestigious companies to empower their teams with language skills for global success. The Role This role will be the driving force behind Cambly's lead and demand generation efforts in the Japanese market. This role requires a hands-on, strategic leader who can design, execute, and measure marketing campaigns that drive qualified leads, pipeline, and ultimately, revenue. You will be responsible for managing the entire marketing mix. Applying is simple: just click 'Apply' and upload your CV to get started. Responsibilities - Campaign Ownership: Own the full development and execution of integrated B2B demand generation campaigns across multiple channels. - Content Strategy & Creation: Manage the content funnel for the B2B market, including writing and editing impactful blog posts and creating high-value collateral like case studies and whitepapers to support the sales cycle. - Events & Field Marketing: Plan, execute, and measure the success of both online and offline events to generate high-quality leads and increase brand presence. - Account-Based Marketing: Design and implement targeted ABM strategies in collaboration with the Sales team to penetrate key accounts and accelerate deal cycles. - Performance Tracking: Continuously monitor, analyze, and report on the performance of all marketing initiatives, focusing on key metrics like conversion rates, CPL (Cost Per Lead), and pipeline contribution. - Budget Management: Own and manage the B2B marketing budget, allocating resources effectively to maximize ROI across all programs. - Sales Alignment: Maintain close collaboration with the Sales team (SDRs and AEs) to ensure lead quality, smooth handoffs, and consistent messaging. Qualifications - Ability to communicate effectively in English and Japanese - 4+ years of experience in marketing, with a proven focus on lead/demand generation and pipeline growth including B2B marketing experience of at least 2 years. - Deep understanding of the Japanese B2B landscape, audience, and key industry verticals. - Proven ability to create compelling B2B content, including writing original blog posts, whitepapers and developing persuasive case studies. - Experience planning and executing successful online and offline B2B events. Preferred Experience - Prior experience working at a fast-growing startup. - Experience in the EdTech, E-Learning, HR Software, or Well-being sector. - Prior experience building or executing formal Account-Based Marketing programs. - Hands-on experience running and optimizing LinkedIn Ads campaigns and managing B2B social media (LinkedIn). Skills & Mindset - A self-motivated, results-driven, and entrepreneurial spirit with a strong growth mindset. - Excellent organizational and project management skills with the ability to manage multiple campaigns and stakeholders simultaneously. - Data-driven and systematic approach Some things you will enjoy - Financial & Growth: Competitive salary, a professional development budget and company-sponsored English lessons. - Flexibility: Remote work within Japan with paid time off available from your first month. - Health & Wellness: Access to Modern Health (6 coaching and 6 therapy sessions per year) plus dedicated lunch and internet allowances. - Impact: